Overview
Senior Executive – Social Media Jobs in Mumbai, Maharashtra, India at Swiggy
About Swiggy
Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.
About Servd
In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan —with more cities on the horizon.
To get a better grasp of the work we do, take a look at our city pages:
→ @mumbaifoodie
→ @letsfigrr
→ @pune.servd
→ @bengaluru.servd
→ @hyderabad.servd
→ @goa.servd
→ @delhi.servd
→ @chennai.servd
→ @kolkata.servd
→ @rajasthan.servd
→ @servd.india
What will you work on?
- Develop and manage the social media content calendar for all pages under Mumbai Foodie
- Schedule and post content following the calendar to ensure consistency and timeliness.
- Track and analyze social media performance using analytics tools.
- Use data insights to refine and optimize posting strategies to increase engagement, reach, and conversions.
- Create and execute a comprehensive content strategy to promote our main content series.
- Develop high-quality, engaging and on-brand content tailored to each platform's audience and format.
- Maintain page hygiene by regularly updating stories, responding to DMs and comments, updating bios, and managing story highlights.
- Ensure timely and professional interaction with our audience to foster a strong online community.
- Develop a strategic approach to Instagram and Facebook stories.
- Create compelling and interactive story content that enhances brand visibility and engagement.
- Operate and manage our broadcast channels, ensuring consistent and effective communication with our audience.
- Develop content specifically designed for broadcast channels to keep the audience informed and engaged.
- Create and post relevant content on LinkedIn to build our professional network and showcase thought leadership.
- Identify and pursue interesting collaborations with creators and influencers to expand our reach and impact.
Who Are We Looking For
- Previous experience in social media management or a similar role.
- Proven track record of managing social media platforms and growing online presence.
- Strong understanding of social media metrics and analytics tools.
- Exceptional communication and interpersonal skills.
- Creative thinker with strong problem-solving skills.
- Familiarity with SEO and content marketing principles.
- Knowledge of emerging social media trends and platforms.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law”
Title: Senior Executive – Social Media
Company: Swiggy
Location: Mumbai, Maharashtra, India
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