Overview
Marketing Manager I Jobs in Greater Istanbul at Uber
About The Role
Uber's regional marketing teams play a vital role in building deep connections with the markets and communities we serve. As the frontline of our business, they collaborate with cross-functional partners to bring our products and brand strategy to life. Working with both regional and global stakeholders, they define priorities, lead region-specific marketing efforts, and execute global initiatives with local relevance.
In this role, you will lead world-class, insights-driven marketing strategies that build brand impact and drive growth for Uber in Turkey. Partnering with regional and global cross-functional teams, you'll shape the future of the business by developing and executing integrated plans that fuel consumer demand and strengthen Uber's connection with its audiences.
What You'll Do
- Develop a strategic understanding of market priorities (business targets, P&L priorities, user segmentation, etc.), and generate marketing strategies and plans that align with both the market priorities and the global brand strategy.
- Analyze the state of the market and brand, and develop a deep understanding of users.
- Identify local marketing needs and opportunities aligned with business priorities.
- Develop, localize, and/or pulse up brand marketing initiatives that align with the market needs and global brand strategies.
- Work with key stakeholders to develop and execute campaigns, including: creative agencies, media teams, central marketing, research & data science, performance marketing, comms, policy, Ops, etc.
- Develop tactics and activations across owned and non-owned channels.
- Drive the learning agenda with the research and analytics teams to uncover needed insights and measurement plans.
- Explore, assess, and manage brand sponsorships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.
Basic Qualifications
- Consumer marketing or related experience with a successful record of delivering exceptional business results in a fast paced data driven environment.
- Strong business acumen and ability to think strategically and analytically.
- Curiosity and creativity. Full of fresh ideas to generate user growth and build the brand.
- A strong customer-centric mindset – you are always thinking about how our customers interact with the brand.
- High bar for quality, productivity, and delivering results.
- Experience managing creative and media agencies.
- A constructive mindset that takes initiatives in a constantly-changing work environment.
- Excellent written and verbal communication skills.
- Excellent organizational skills to juggle tasks without losing sight of the highest priorities and a desire to create and build new processes to enable organizational efficiencies.
- Hands-on and solution-driven mindset to operationalize projects quickly.
- Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
- Native Turkish speaker with fluency in English.
- At least 5 years of experience in marketing or a related field.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or similar – advanced degree is a plus.
- Experience creating regional marketing strategies and plans.
- Experience working for a global brand.
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Title: Marketing Manager I
Company: Uber
Location: Greater Istanbul
Category:
