Overview
INSTAGRAM CONTENT CREATOR — BRAND FACE & SHORT-FORM VIDEO LEAD Jobs in Chennai, Tamil Nadu, India at Valam Solutions
Employment type: Full-time (on-site + shoots)
Reporting to: Digital Marketing Manager
Experience: 1–4 years (content creation, reels/TikTok/shorts portfolio)
Location: Chennai (shoots + in-studio as needed)
Role Summary
You’ll be the on-camera face of the brand for Instagram — producing product demos, client testimonials, DIY/explanatory videos and ads. Work closely with our digital team to create studio and on-site shoots, follow scripts and briefs, and adapt to ad formats for performance marketing.
Key Responsibilities
- Film short-form video content (Reels, stories, ads) following briefs and scripts from the digital team.
- Conduct client testimonial shoots — build rapport, direct interview flow, and capture usable B-roll.
- Shoot & edit short reels autonomously when needed (trim, captions, music, basic color).
- Collaborate on creative ideation, storyboards, and campaign concepts.
- Maintain on-brand style: wardrobe, tone, and delivery aligned with premium aesthetics.
- Maintain content calendar & asset library, tag and timestamp raw files, and handoff edited versions.
- Assist on photoshoots (lifestyle/product shots) when required.
Day-to-day tasks
- 3–5 short clips per week (mix of organic & ad content) + 1 testimonial per week (as briefed).
- Participate in weekly creative syncs, contribute 5 new content hooks per month.
- On location: set up simple lighting, mic, and framing; ensure consistent brand framing.
- Provide input on ad creatives that perform best (CTA placement, video length).
- Must-have skills & tools
- On-camera presence and confident delivery; experience as model/host is preferred.
- Basic video editing: CapCut, VN, Premiere Rush, or Adobe Premiere (can export ad-ready versions).
- Understanding of Instagram formats (Reels, Stories, Guides) and ad specs.
- Good interpersonal skills for client interviews and testimonials.
- Comfortable with lighting, basic audio capture, and framing; able to handle a small rig.
- Portfolio: 6–10 short videos or reels demonstrating on-camera work.
KPIs (sample)
- 30 days: produce first 10 reels/stories; deliver 3 testimonial videos; content calendar in place.
- 90 days: average reel completion rate and engagement targets met; ad videos reach target CTR/CVR.
- 6 months: consistent increase in Instagram engagement, and ad creatives that reduce CPC / improve conversion metrics.
Candidate Profile & Additional Notes
- Comfortable following scripts and also improvising to make scripts sound natural.
- Able to shoot with a smartphone pro setup and deliver high-quality exports.
- Professional, punctual, and brand-conscious — dress and present as per premium positioning.
Skills: lighting,instagram,digital,video,on-camera
Title: INSTAGRAM CONTENT CREATOR — BRAND FACE & SHORT-FORM VIDEO LEAD
Company: Valam Solutions
Location: Chennai, Tamil Nadu, India
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