Overview
Head of Marketing and Growth Jobs in Brooklyn, NY at Topfoxx
The CEO's Right Hand at TopFoxx
Total compensation: $90,000 to $110,000 (base salary of $80,000 to $90,000, plus a profit based bonus and equity potential for exceptional performance).
Location: Brooklyn, NY (Midwood). Full time in office, with the possibility of one work from home day after 6 months.
About TopFoxx
TopFoxx is a women owned eyewear brand known for sunglasses with a solution: luxury designs with real functionality, like sunglasses that float, tangle free aviators, foldable pocket size sunnies, mood boosting lenses, and more. Since 2016 we have grown from a scrappy startup into a globally recognized ecommerce brand with hundreds of thousands of customers and a community of influencers across every platform. We are still small, still lean, and still building. That is exactly the point.
The Role
We are looking for a Head of Marketing and Growth to be the CEO's right hand and own marketing for the entire company. You will set the strategy for all of our marketing, paid media creative, TikTok Shop, influencer marketing, and organic social, and then you will roll up your sleeves and execute it. You will think like a strategist, execute like a creator, lead like a director, and move like a founder. Your work will influence revenue and profit every single day.
This is an entrepreneurial role for someone who wants ownership, real impact, and long term growth. We are a small team of about seven, mostly virtual contractors. You will have one other person in the office with you, and you will oversee a roster of remote contractors: editors, content creators, influencer managers, and more. You will not be handed a big budget or a big team. You will be handed trust, autonomy, and the chance to build something and grow with it.
If you need hand holding or a strict nine to five, we respect that, but this is not the role for you. If you want to be the person a founder leans on to grow a brand, keep reading.
What You Will Own
- Paid Media Creative: Lead the creative strategy behind our paid ads on Meta and TikTok. Direct and produce native, scroll stopping ad creative that lifts click through, conversion rate, and ROAS. Manage our paid media agency now, with the goal of bringing more of it in house over time.
- TikTok Shop: Own and scale our TikTok Shop and affiliate engine. Build a profitable affiliate army, stay on top of Seller Center updates, and turn creators into consistent revenue.
- Influencer Marketing: Oversee influencer and affiliate strategy, gifting, and collaborations. Find the creators most likely to actually sell, and build systems to track and scale them.
- Organic Social: Grow TikTok and Instagram through high performing, founder led content. Direct, film, and edit fast turnaround short form video, building both the brand and the founder's personal presence.
- The Marketing Calendar: Build and own the master marketing calendar, and align every channel around launches, promotions, and content deadlines.
- KPIs and Reporting: Set clear leading and lagging KPIs for every revenue driving activity. Report weekly and monthly with real numbers, clear takeaways, and next steps.
Leading and Managing the Team
You will manage people, and you will hold them to a high standard. That means:
- Setting clear KPIs and expectations for every contractor and team member.
- Holding people accountable to deadlines, quality, and results, not just activity.
- Reviewing creative before it goes live and giving direct, daily feedback.
- Hiring, training, and when needed, letting go, to protect an A-player bar.
- Getting your hands dirty wherever the business needs you. A small team means many hats, and no task is beneath you.
Who You Are
- You can strategize AND execute. You are just as comfortable building the plan as you are filming, editing, and shipping the work yourself.
- You have grown TikTok and Instagram accounts with real, measurable results. You understand hooks, pacing, retention, and what actually converts.
- You know paid media and how creative drives performance. You are fluent in ROAS, CTR, CVR, and AOV.
- You have run influencer, affiliate, or TikTok Shop programs and can point to the revenue you drove.
- You can lead. You set standards, make decisions, and hold people accountable without drama.
- You are resourceful. You make something from nothing and move at startup speed.
- You bring solutions and ownership, not excuses.
- Bonus: experience in DTC ecommerce, fashion, beauty, or a fast paced startup.
This is a fast-paced, high-intensity role, so we want to be transparent from the start. A typical week requires about 45 to 50 hours, with increased demands during launches and peak seasons. You should be comfortable with occasional weekend work, usually averaging one Saturday a month. We look for team members who are deeply committed when the business needs them most, and we make sure that dedication is well rewarded.
Compensation and Growth
- Total compensation of $90,000 to $110,000 on target.
- Base salary of $80,000 to $90,000.
- Profit based performance bonus of $10,000 to $20,000 and up, tied directly to the profit you help drive. The better the company does, the better you do.
- Equity potential for exceptional performance.
- Paid time off, paid holidays, and personal days.
- Free sunglasses and brand products.
- Direct access to the founder and a real seat at the table.
- A genuine path to grow into Director of Marketing and beyond.
As the CEO's right hand in a small, fast growing company, your opportunity to grow is as big as your results. You will learn more here, faster, than almost anywhere else.
Title: Head of Marketing and Growth
Company: Topfoxx
Location: Brooklyn, NY
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