Overview
Director of Visual Merchandising Jobs in New York, NY at Russell Tobin
KEY RESPONSIBILITIES
Visual Merchandising Strategy & Execution
- Develop and implement a cohesive global visual merchandising strategy that communicates brand story, elevates product presentation, and drives client engagement across all retail formats.
- Create seasonal VM guidelines, window concepts, interior installations, and case layouts for flagships, boutiques, department store shop-in-shops, and pop-up activations.
- Partner with store design and construction teams on fixture development, material selection, lighting direction, and spatial planning for new store openings and renovations.
- Oversee the creation of VM toolkits and training materials to ensure consistent, on-brand execution across all locations and markets.
- Lead and inspire a team of regional VM managers and field coordinators, providing creative direction, performance feedback, and professional development.
Merchandising & Assortment Planning
- Own the end-to-end merchandising strategy across all product categories — fine jewelry, high jewelry, watches, and accessories — ensuring assortments are commercially optimized and brand-appropriate.
- Collaborate with the design and product development teams to influence collection architecture, pricing tiers, and product adjacencies based on retail performance insights.
- Develop and manage seasonal buy strategies in partnership with planning and allocation teams, balancing core replenishment with newness and limited-edition capsule introductions.
- Analyze sell-through, stock turn, and margin performance by category, door, and channel; provide actionable recommendations to optimize inventory health and profitability.
- Build and maintain assortment matrices that reflect the unique client profile and commercial opportunity of each tier of distribution.
Retail & Commercial Partnership
- Act as a key commercial partner to the retail leadership team, providing merchandising insight to support sales planning, clienteling initiatives, and seasonal forecasting.
- Collaborate with E-commerce and Digital teams to ensure online product sequencing, imagery, and storytelling are aligned with in-store strategies.
- Partner with the Marketing and Events teams to align VM and assortment strategies with campaign calendars, press moments, and high jewelry events.
- Support wholesale account teams with tailored assortment recommendations, VM direction, and sell-in materials for key department store and specialty retail partners.
People Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop a high-performing team of visual merchandisers and merchandising managers; cultivate a culture of creativity, accountability, and continuous improvement.
- Foster strong cross-functional relationships with Design, Finance, Supply Chain, Retail Operations, and Marketing to ensure alignment across all commercial decisions.
- Present seasonal strategies, performance recaps, and business cases to executive leadership and key stakeholders with clarity and commercial acumen.
Title: Director of Visual Merchandising
Company: Russell Tobin
Location: New York, NY
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