Overview
Director of Growth & Marketing Jobs in Bozeman, MT at Forward Farms
Location: Bozeman, MT (Hybrid: 2-3 days in-office)
Reports to: CEO
Status: Full-time, Exempt
The Mission
Forward Farms is looking for a Director of Growth & Marketing who knows how to pair a powerful brand vision with real commercial impact. Your goal is to drive the marketing initiatives that fuel our growth across channels. You will do this by transforming our digital platforms into high-performing revenue engines, giving our sales team the assets and data needed to win at retail, and turning our community into a highly engaged audience that champions the sustainable food movement.
Who We Are
Based in Bozeman, Montana, 4K Cattle Company (DBA Forward Farms) is a family-owned specialty livestock enterprise. As the pioneers behind Forward Farms™, we successfully introduced the first carbon-neutral raised beef to the American market. Operating across B2B and D2C sectors, our sustainable model is experiencing significant momentum; currently, our products are featured in more than 1,000 retail locations nationwide with monthly revenue showing rapid acceleration.
We are growing our internal team to support this heightened commercial demand. If you possess the drive to help us scale a brand that is actively disrupting the industry, we invite you to apply.
The Role
The Growth Marketing Lead is a strategic and operational leader who understands how to drive retail velocity across our 1,000+ stores while scaling our D2C channels. Your main job is to provide the sales leverage that helps our sales team protect our margins and keep our inventory balanced.
To succeed in this mission, you must be a commercially minded marketer who naturally speaks the language of retail math, margins, and unit economics. You possess both the technical and narrative depth required to manage the digital backends of platforms like Shopify and Meta while crafting a premium brand story that justifies our value. Ultimately, you act as the voice of our consumer, relying on data and research to uncover exactly why people buy, or don't buy, our products.
Key Responsibilities
- Digital Channel Scaling & Performance ROI: Own the strategy and performance of Google Ads, Meta Ads, and Email (Klaviyo), scaling our digital storefronts into high-margin revenue engines with a clear focus on CAC and LTV.
- Sales Enablement & Team Leverage: Work directly with the sales team to provide the data, insights, and retail collateral needed to prove brand demand, win over retail buyers, and expand shelf space.
- Retail Velocity & Localized Campaigns: Analyze regional sales data to deploy localized digital and trade campaigns that actively drive foot traffic into our 1,000+ retail locations.
- Carcass Balance & Yield Management: Use our D2C channels (Shopify, Amazon, TikTok Shop) as an operational lever to strategically move specific inventory and high-margin cuts based on current livestock supply.
- Social Media, Campaigns & Consumer Insights: Oversee our social media channels and digital campaigns, transforming them from passive billboards into data-driven engines that grow our trackable audience, test creative hooks, and uncover exactly who our buyers are.
- Systems Architecture & Execution Hub: Coordinate internal marketing specialists and external partners for high-quality execution, while building the reporting dashboards that give leadership clear visibility into marketing’s commercial impact.
What Success Looks Like (First 12 Months)
- Our units-sold-per-week across our 1,000+ retail stores is steadily climbing.
- Our digital storefronts are actively driving high-margin revenue, not just clearing low-margin inventory.
- Inventory is moving predictably through digital channels to match our real-time livestock supply.
Requirements
- Experience: 5+ years of experience specifically in a brand management, growth, or marketing leadership role (ideally within CPG or retail), with a proven track record of managing marketing budgets and coordinating cross-functional teams or external partners.
- Technical Proficiency: Hands-on experience with Shopify, Meta Ads Manager, Google Ads, and Klaviyo.
- Location: Ability to work from our Bozeman, MT office 2-3 days a week
Compensation & Benefits
- Base Salary: $90,000-120,000
- Bonus: Eligible for company performance-based quarterly bonuses.
- Health & Wellness: 100% individual health insurance (after 60 days); paid time off and holidays.
- Retirement: 401(k) with company match; pension fund contributions after one year.
- Perks: Monthly phone allowance, company laptop, and home office equipment provided.
We welcome applications from candidates outside the Bozeman area and are open to discussing relocation assistance for the right fit.
Title: Director of Growth & Marketing
Company: Forward Farms
Location: Bozeman, MT
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