Overview
Strategy & Planning Lead Jobs in Gurugram, Haryana, India at Talk & Target
We Are Hiring
Strategy & Planning Lead
Role Summary
Job title:
Strategy & Planning Lead
Years of Experience:
4-7 years
Working Model:
Hybrid (Gurugram, India)
Key Responsibilities (Folks, please read this carefully)
This is a pure strategy and planning role: no account management and no client servicing. You'll be the thinking engine behind our brand and social work, owning the upstream intellectual output that drives everything downstream. From brand architecture to influencer strategy frameworks to cultural insight, you'll shape the ideas before they become campaigns.
Key Responsibilities:
- Brand positioning, architecture, and messaging strategy across accounts
- Annual and campaign-level social media strategy, platform, tone, content pillars
- Influencer marketing strategy, tier logic, creator fit, integration into brand narrative
- Audience intelligence: persona development, segmentation, consumer journey mapping
- Cultural and trend analysis to keep brand strategies sharp and relevant
- Strategic briefs that set up creative teams for their best work
- Brand health and category audits to identify white space and growth opportunities
- Frameworks and playbooks that can scale across the agency's client base
- Contribution to new business pitches through strategic narrative and positioning
What We're Looking For:
- 4–7 years in brand strategy, comms planning, or integrated marketing (agency strongly preferred)
- Proven ability to write sharp, insightful strategic briefs and positioning documents
- Strong grounding in influencer marketing, creator ecosystem, formats, effectiveness metrics
- Fluency in social platforms: Instagram, YouTube, LinkedIn, X, Snapchat, emerging channels
- Experience building brand frameworks, brand books, or positioning decks
- Comfort with social listening and insight tools (Meltwater, Brandwatch, Sprinklr, etc.)
- Ability to synthesize data, culture, and intuition into a clear strategic point of view
- Excellent writing, you can make a strategic document as compelling as a good essay
- Self-directed with the confidence to defend a strategic idea in a room
Nice To Have:
- Knowledge of performance marketing fundamentals
- Background in qualitative or quantitative consumer research
- Experience with creator-led or community-driven brand strategies
- Background in consumer research or semiotics
- Category depth in D2C, FMCG, lifestyle, fashion, or tech
- Exposure to brand-building for challenger or new-age brands
Share your resume, portfolio, or any other shareable marketing collateral at [email protected].
At Talk & Target, we celebrate diversity and are committed to creating an inclusive and joyful environment for all employees. Join us and be a part of a team that is passionate about making a difference in the world of marketing!
Title: Strategy & Planning Lead
Company: Talk & Target
Location: Gurugram, Haryana, India
Category:
