Overview
Social Media & Marketing Coordinator Jobs in New York, NY at Lilla P
Lilla P is seeking a creative, organized, and motivated Social Media & Marketing Coordinator to join our dynamic team in our downtown Manhattan showroom. In this role, you will be the driving force behind our organic social presence and creator community. You’re half creative engine, half organizational powerhouse. You're just as comfortable directing and editing video assets as you are managing creator relationships, scheduling calendars, and analyzing performance data.
The ideal candidate will sit on our Marketing & E-commerce Team and report directly to the Marketing Director, with a close partnership with the Founder.
Responsibilities
Content Creation & Social Media Management
- Own the weekly social content calendar, balancing product launches, seasonal moments, trending audio, and always-on storytelling.
- Stay ahead of platform trends, algorithm changes, and cultural moments; successfully translate what’s working digitally into on-brand execution for Lilla P.
- Stay on top of emerging AI trends, tools, and workflows (such as AI-assisted video editing, generative imagery, or caption optimization) to streamline content production and elevate visual storytelling.
- Collaborate closely with the Graphic Designer to ensure all social content is aesthetically consistent with the broader Lilla P world.
- Concept, shoot, and edit high-quality, native vertical video content for Instagram Reels, Instagram Stories, TikTok, and YouTube Shorts
- Comfortable in front of the camera and ready to be in or host some of the content you create.
- Document behind-the-scenes moments, product-focused showcases, styling tutorials, and lifestyle content both in-house and on location.
- Edit vertical video utilizing CapCut, Premiere, or equivalent tools with sound design, pacing, accurate captions, and on-brand effects.
Influencer & Creator Marketing
- Manage the day-to-day operations of our influencer and gifting programs, heavily utilizing LTK, Awin and other creator platforms.
- Identify and vet creators across various tiers who organically align with the Lilla P aesthetic; own all creator outreach and communication.
- Coordinate product seeding, build out clear creator briefs, and handle contract negotiations.
- Build and maintain a structured creator CRM tracking contact info, past collaborations, performance history, and category fit.
- Nurture relationships with recurring creator partners and consistently scout fresh, diverse voices to introduce to the brand.
- Track deliverables, ensure influencer content ships on time and on-brief, and rigorously follow up on pending posts.
Social Customer Care & Community Management
- Act as the direct, daily point of contact for customer inquiries across all social platforms—answering questions about sizing, fabric feel, fit, stock availability, and order status with patience and care.
- Address direct messages, comments, and mentions on Instagram, TikTok, and Facebook using Lilla P’s signature warm, sophisticated, and helpful tone.
- Partner closely with our internal e-commerce and development teams to quickly resolve complex shipping, return, or order issues flagged on social media.
- Actively engage with our community’s posts, shares, and tags to foster deep brand loyalty and make our customers feel valued and heard.
- Identify opportunities to surprise loyal customers or highly engaged community members with gifted items or personalized outreach.
Reporting & Insights
- Monitor the performance of organic social content and influencer campaigns (metrics include reach, engagement, saves, clicks, and attributable sales).
- Build and present a monthly recap analyzing what worked, what didn't, and what to test next.
- Articulate the why behind content performance to optimize our social strategy continuously.
Qualifications
- 2–4 years of experience in social content creation, influencer marketing, or a hybrid role—ideally at a contemporary fashion brand or creator-led business.
- A proven portfolio of native short-form video content you have personally concepted, shot, and edited (please share links, a portfolio website, or a social reel in your application).
- Deep understanding of Instagram, TikTok, Facebook, YouTube, and Pinterest—you know what's trending before it peaks and speak fluidly in platform-native formats.
- Experience working with influencer platforms (LTK, Hue&Stripe, ShopMy), UGC casting, and digital community management.
- Hands-on photography, on-set producing experience, and basic graphic design skills (Adobe Suite, Canva, or Figma).
- Experience negotiating creator contracts
- Familiarity with performance measurement, tracking codes, UTM parameters, and digital attribution basics.
- Experience in customer service, community management, or a consumer-facing role where trouble-shooting, empathy, and high-quality written communication were required.
- A highly organized self-starter who moves fast and thrives without constant direction, but instinctively knows when to loop others in.
Benefits
- Competitive base salary in the range of $65,000–$75,000 plus an annual bonus, plus a generous benefit package.
- Hybrid role (currently 3 days in-office)
- Comprehensive medical, dental, and vision benefits.
- Simple IRA with company match
- Generous Lilla P employee clothing discount.
Title: Social Media & Marketing Coordinator
Company: Lilla P
Location: New York, NY
Category:
