Overview
Social Media Manager (Influencer & Content) Jobs in Toronto, Ontario, Canada at Balmoral Multicultural Marketing
Company Description
Balmoral Multicultural Marketing is a full-service agency specializing in connecting clients with Canada's diverse multicultural communities since 1989. Balmoral offers strategic planning, media planning and buying, creative and design, as well as digital and social media services. We pride ourselves on our deep expertise, holistic approach, and commitment to client success.
We work side-by-side with clients from planning through to execution, delivering data-driven and culturally relevant solutions.
To learn more about our work, visit balmoralmkt.com.
Role Overview
Balmoral Multicultural Marketing is looking for a Social Media Manager to join our growing team. This role is ideal for someone with 4-5 years of experience managing influencer collaborations and social media content who enjoys working across teams to plan, coordinate, and execute impactful campaigns.
You will work closely with our account servicing, media, and creative teams to develop and manage organic social content while also supporting influencer-driven campaigns for our clients.
Key Responsibilities
Social Media Content Planning
- Draft and plan organic social media content for agency clients and Balmoral’s own channels
- Work with internal teams to develop content calendars and scheduling plans
- Collaborate with creative teams to ensure content aligns with brand voice and campaign messaging
Influencer & Campaign Management
- Identify, manage, and coordinate influencer partnerships across campaigns
- Develop campaign objective-specific influencer strategies and content plans
- Coordinate influencer deliverables, timelines, and approvals
- Track campaign performance and ensure deliverables align with campaign objectives
Cross-Team Coordination
- Coordinate regularly with account servicing, media, and creative teams
- Align social media and influencer content with broader campaign strategies
- Support campaign launches with timely content planning and execution
Trend Monitoring
- Stay up to date on social media trends, platform updates, and influencer landscape insights
- Recommend new formats, creators, or approaches that could benefit client campaigns
What We’re Looking For
- 4-5 years of experience managing influencers and social media content
- Experience planning and coordinating organic and campaign-driven social content
- Fluent in English (requires regular coordination and planning for content around South Asian audiences)
- Strong understanding of social media trends and content formats
- Highly organized with strong coordination and communication skills
- Comfortable working in a fast-paced agency environment
Additional Requirements
- Immediate joining preferred
- Ability to work from our Toronto office 3 days per week (Mon–Fri)
Compensation
$55,000 – $60,000 annually
The above pay reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
This posting is for an existing vacancy.
Title: Social Media Manager (Influencer & Content)
Company: Balmoral Multicultural Marketing
Location: Toronto, Ontario, Canada
Category:
