Overview
Social Media Manager Jobs in Nairobi County, Kenya at Malaica
Company Description
Malaica is a maternal health company transforming pregnancy care in Kenya. We provide personalised, tech-enabled support that combines expert medical care with emotional and community support, from early pregnancy through the first six months after birth. Our goal is to ensure every woman experiences a safe, supported, and joyful pregnancy journey.
Role Overview
Own Malaica’s online presence across Instagram, Facebook, TikTok, LinkedIn, and other digital platforms. Responsible for creating, curating, and managing content that inspires, educates, and converts expectant mothers into loyal Malaica mums.
This role blends creativity with execution: you’ll create campaign ideas, shoot content, manage influencers, analyze performance, and ensure Malaica’s voice remains aspirational, empathetic, and premium.
Key Responsibilities
Content Creation & Storytelling
- Develop and execute weekly/monthly content calendars aligned to Malaica’s marketing plan
- Write compelling copy for social media
- Coordinate design and video assets with in-house/agency creatives.
- Capture on-the-ground content from events, clinics, and community activities.
- Spotlight client’ stories, doctor/nurse profiles, and partner features in engaging formats.
Social Media Management
- Manage Malaica’s Instagram, Facebook, TikTok, and LinkedIn accounts.
- A/B test different landing pages and acquisition pathways.
- Post, schedule, and monitor daily activity to grow engagement and followers.
- Respond to comments, DMs, and community interactions in a timely and empathetic tone.
- Identify trends, hashtags, and opportunities to keep Malaica relevant and aspirational.
- Run and manage social media Ads
Campaign & Influencer Support
- Support digital campaigns (ads, giveaways, themed campaigns)
- Coordinate with influencers and brand ambassadors for collaborations.
- Assist in event promotion and live coverage.
Analytics & Growth
- Track content performance using social and website analytics.
- Generate weekly and monthly reports on engagement, leads, and conversions.
- Recommend optimizations for content, audience targeting, and channel mix
Qualifications & Experience
- Bachelor’s degree in marketing, Communications, Journalism, or related field.
- 2–3 years’ experience in social media management, content creation, or digital marketing.
- Strong writing and storytelling skills (a must).
- Proficiency in Canva/Adobe tools and basic video editing (CapCut, Premiere Pro, or similar), as well as with latest AI tools.
- Familiarity with Meta Ads, TikTok Ads, and Google Analytics is an added advantage.
- Experience in healthcare, wellness, or lifestyle brands is a plus.
Soft Skills
- Creative thinker with an eye for detail and aesthetics.
- Passionate about women’s health and wellness.
- Strong organizational and project management skills.
- Data-driven, curious, and eager to test and learn.
- Collaborative spirit with excellent communication skills.
What You’ll Get
- A dynamic, fast-paced learning environment with direct collaboration alongside our Marketing Director.
- Competitive compensation commensurate with experience.
- Flexible working arrangements – including hybrid or remote options when needed.
- The chance to shape meaningful campaigns and experiences that touch the lives of thousands of women.
- Growth opportunities within a passionate, mission-driven team building one of Kenya’s most impactful maternal health brands.
- A creative, empowering culture that values initiative, ideas, and excellence
Are you fascinated by the idea of making a huge difference in maternal health? Would you like to contribute to an ambitious, fast-paced global team, with a lot of space for your own initiatives? If yes, we are looking forward to receiving your application by 17Th March 2026.
Title: Social Media Manager
Company: Malaica
Location: Nairobi County, Kenya
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