Overview
Social Media Manager Jobs in United States at Kinship
SOCIAL MEDIA MANAGER RESPONSIBILITIESDEVELOPMENT
- Cultivate career path and actively seek professional development opportunities alongside the company.
- Tell us what we do not know with regular candor.
- Brainstorm and innovate to improve company, job, and partners.
- Lead and own team growth initiatives, managing MyPaths and Flowers + Motivators to foster professional and personal development.
OVERALL
- Promote a “story first” approach in all we do.
- Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
- Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
- Keep up to date on current trends within the represented industries of the agency.
- Develop a keen understanding of measurement and reporting tools.
- Evaluate and recommend social media software and platforms.
- Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
- Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
- Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
PEOPLE RESPONSIBILITIES
- Team Culture & Motivation: Celebrate and recognize wins by compiling and sharing social media successes with the team weekly.
- Culture Initiatives: Organize happy hours, events, and in-person meet-ups to strengthen team connections.
- Safe Space: Create a safe space for the team to share challenges, recovery strategies, and key takeaways.
- Training & Onboarding: Support new process trainings, educating the team on workflow improvements and essential tools.
- Employee Evaluations: Review and conduct employee evaluations and performance reviews.
- Creative Assessment: Assess creative portfolios and content calendars to evaluate social content quality and strategic alignment.
STRATEGY & PARTNER RESPONSIBILITIES
- Account Ownership: Lead 2+ partner accounts, especially higher-profile accounts.
- Strategy Evolution: Challenge, evolve, and scale strategy across accounts.
- Engagement Oversight: Support leaders with monitoring and optimizing engagement performance and track partner results.
- Account Recovery: Establish rapid-response "Plan" strategies for account recovery and lead emotional recovery efforts to strengthen partner relationships.
- Strategic Improvements: Develop action plans for Strategists and their teams to optimize performance.
- A/B Testing: Guide the team on how to implement A/B testing and apply key learnings from insights.
CONTENT & ENGAGEMENT
- Creative Oversight: Oversee storytelling quality, engagement, and process efficiency.
- Content Planning: Develop and execute yearly content plans to drive consistent storytelling.
- Engagement Audits: Lead reactive engagement audits and compile insights from team members.
- Proactive Tactics: Develop proactive engagement strategies, set quality benchmarks, and refine engagement targets.
- Innovation: Identify and forecast emerging trends and drive adoption of new strategic channels and tools.
REPORTING
- Performance Tracking: Oversee insights and performance tracking, monitoring YTD goals and platform analytics.
- Stakeholder Reporting: Report performance insights and team progress to the Director/VP.
- Data Synthesis: Present high-level, data-informed insights to senior leadership and stakeholders.
Strategic Leadership & Operations
- Operational Oversight: Review and approve team strategies for a pod of accounts, ensuring Influencer and Paid Managers' work is aligned with high-level brand goals.
- Performance Optimization: Oversee Metrics Trackers to monitor YTD goals and platform analytics, developing specific strategic action plans to course-correct underperforming accounts.
- A/B Testing Frameworks: Guide Strategists and Specialists on implementing A/B testing to turn data insights into repeatable content wins.
- Account Recovery: Lead rapid-response "Account Recovery" strategies and emotional recovery efforts to strengthen partner relationships during crises or plateaus.
People & Culture Management
- Developmental Coaching: Manage MyPaths and Flowers + Motivators initiatives to foster professional and personal development for junior staff.
- Workflow Training: Educate the team on new process rollouts (e.g., Metrics Trackers, AI tools) and guide implementation from introduction to execution.
- Quality Control: Conduct "Engagement Audits" and assess creative portfolios/content calendars to ensure storytelling remains high-fidelity across all pod accounts.
- Culture Driving: Actively lead weekly "Win Celebrations" and organize team-building events to maintain morale and a "safe space" for sharing challenges.
Salary: $80K
Title: Social Media Manager
Company: Kinship
Location: United States
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