Overview
Social Media Manager Jobs in United States at HMA
Company Description
HMA is a premier sports media platform and the commercial engine behind the largest sports network on YouTube. The agency holds exclusive representation for the video-first inventory of 260+ sports programs, providing brands with a singular, high-authority gateway to the most passionate fanbases in digital media. HMA owns and operates the Creator Collective – a studio-led portfolio of weekly roundtable shows that bring together top voices in each sport. HMA delivers an institutional-grade infrastructure for brands to dominate the sports conversation by combining the scale of a two-hundred-show network with premium IP.
Role Description
As HMA's Social Media Manager, you'll own the day-to-day voice and presence of the HMA brand, building out our channels and the cultural footprint of the shows we own.
What You'll Do
- Own and scale HMA's social media channels across Twitter/X, Instagram, TikTok, and LinkedIn, developing an always-on content strategy that grows our audience and reinforces our brand.
- Build out the identity of HMA as a brand in its own right, separate from (but connected to) the creators we manage – establishing our voice in sports and creator-economy conversations.
- Drive cultural relevance for the shows and franchises HMA owns, turning key moments and storylines into timely, platform-native content.
- Track sports, entertainment, and internet culture trends in real time, surfacing the moments worth jumping on and translating them into content that resonates.
- Plan and manage a rolling content calendar/pipeline, balancing always-on posting with support for bigger campaigns and launches.
- Report on channel and content performance, using data to sharpen what's working and inform future strategy.
- Collaborate cross-functionally with leadership and creative teams to align social strategy with HMA's broader goals.
Qualifications
- A genuine interest in sports and a finger on the pulse of what's trending online – you know a moment worth capitalizing on when you see one.
- Proven experience owning and scaling social channels end-to-end: planning, creation, programming, and analytics.
- Strong editorial instincts – an eye for narrative, timing, and what makes content shareable across different platforms.
- Creativity and a willingness to take smart risks with format and tone.
- Deep fluency in internet culture, humor, and social-first content styles.
- Excellent organizational skills to manage a fast-moving, always-on content pipeline.
- Strong communication skills, comfortable working across teams and with leadership.
Where you’ll live
While we prefer candidates based on the West Coast, we are open to qualified applicants from anywhere in the U.S.
Working at HMA
The typical salary range for this position is $70,000 to $95,000. At HMA, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education.
Title: Social Media Manager
Company: HMA
Location: United States
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