Overview
SOCIAL MEDIA EXEC – AND1 EUROPE – BASKET BALL BRAND Jobs in Manchester Area, United Kingdom at House Of Fashion Associates
SOCIAL MEDIA EXEC – AND1 EUROPE – BASKET BALL BRAND
CENTRAL MANCHESTER
FULL TIME HEAD OFFICE BASED ROLE
About The Company
Our client is a multi-brand fashion business operating across licensed and owned brands, with a global infrastructure spanning design, sourcing, and distribution. The business holds the UK and EU license for global streetwear brands Ed Hardy, which has been successfully repositioned across key retailers and markets in recent years. Alongside this, the business is expanding its brand portfolio with AND1, a globally recognised basketball brand,.
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With teams based in both the UK and Asia, the business combines creative, commercial and operational expertise to build and scale brands across wholesale and direct-to-consumer channels.
About AND1
AND1 is a globally recognised basketball brand rooted in streetball culture, known for its influence across sport, music and youth communities. Originally rising to prominence through the iconic AND1 Mixtapes, the brand played a defining role in shaping basketball culture beyond the court.
Today, AND1 is being re-established across Europe with a focus on grassroots engagement, community-led storytelling and cultural relevance, positioning the brand at the centre of basketball, streetwear and youth culture.
Overview
We’re looking for a Social Media Executive to build AND1’s presence at the centre of basketball culture and streetwear. This role sits across content, community and talent, with a strong focus on basketball, street culture and grassroots scenes.
Working closely with the creative team, you will be responsible for creating and publishing content, identifying emerging talent and helping position AND1 within the right cultural spaces.
As Social Media Executive, you will manage day-to-day social activity across platforms including Instagram and TikTok, ensuring consistent, engaging and culturally relevant output. You will stay closely connected to the basketball community by engaging in comments, identifying trends, players and creators that align with the brand.
The role will involve managing influencer gifting and outreach, building relationships with athletes and creators, and supporting paid partnerships and collaborations. You will also support grassroots activations and community moments, helping to embed the brand within key basketball spaces.
Performance tracking and optimisation will be a key part of the role. You will monitor engagement, growth and content performance, using insights to inform future content and strategy.
This role requires strong cultural awareness, creativity and the confidence to proactively engage with talent, communities and partners within the basketball space.
Key Responsibilities
Content
• Plan and post daily content across Instagram and TikTok
• Capture and edit reactive, trend-led content
• Support campaign launches and product drops
Basketball & Culture
• Stay deeply connected to basketball culture (UK + Europe)
• Identify emerging players, creators and communities
• Spot trends across streetball, grassroots and wider culture
• Feed into creative ideas rooted in basketball and street culture
Talent & Influencer
• Manage gifting and outreach to players, creators and talent
• Build relationships with athletes and basketball communities
• Support execution of paid influencer campaigns
• Identify new talent aligned with the brand
Partnerships & Community
• Reach out to basketball communities, teams and platforms
• Support grassroots activations and court-based moments
• Help position AND1 within the basketball and streetwear space
Performance
• Monitor performance and report on growth
• Use insights to inform content and strategy
Requirements
• Strong understanding of basketball culture (essential)
• Passion for sport, street culture and community-led brands
• Experience managing social media accounts
• Confident communicator, comfortable reaching out to influencers
• Strong understanding of TikTok and Instagram
• Basic editing skills (CapCut, Premiere etc.)
• Proactive, culturally aware and highly organised
Title: SOCIAL MEDIA EXEC – AND1 EUROPE – BASKET BALL BRAND
Company: House Of Fashion Associates
Location: Manchester Area, United Kingdom
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