Overview
Social Media & Content Lead Jobs in Bangkok Metropolitan Area at Chillchat
At watch.fun, we're building a luxury watch drop platform. Every week, users get the chance to win a Rolex, Audemars Piguet, or Patek Philippe for as little as $19. Our odds are transparent, our watches are authenticated by Swiss-trained watchmakers, and we’re building a community based on genuine appreciation for luxury. We're making luck the fairest currency, and we need the right person to tell that story.
Salary:
- ฿80,000 – ฿120,000/month
The role:
We’re looking for our Social Media & Content Lead that will own watch.fun's entire social presence across X, Instagram, and TikTok.
This is a hands-on, high ownership role based in Bangkok. We need someone that lives, eats, and breathes social media. Someone who would be playing with social media even if they weren’t getting paid.
You'll report to the CEO and COO, and work directly with our in-house videographer/editor and graphic designer. You’ll build a social media framework that allows you and the team to execute, learn, and adapt systematically (instead of throwing everything at the wall and seeing what sticks).
Once we learn what works, you’ll scale it. When we get a great piece of content, we’ll turn it into paid media for even greater reach and exposure.
How you will make an impact:
- Own the content strategy and execution for X, Instagram, and TikTok. Your ultimate KPI is sales. Every creative decision, experiment, and optimization should work towards that.
- Own and track performance metrics across all platforms: watch time, retention, saves, shares, reach, follower growth, and conversion. Use data to iterate and improve future content direction.
- Own the content pipeline from research > ideation > brief > approval > to post. Track performance and iterate. This covers all media types (text, image, video, reel, carousels).
- Research and apply social media trends and tactics, including hooks, pacing, formats, captions, storytelling and delivery. Bring a hypothesis to every experiment and an opinion on what the data is telling you.
- Develop a social media content framework for the team to follow and systematically improve.
- Develop and maintain a content calendar and backlog so the team is always prepared.
- Identify and experiment with creatives to promote as paid media for increased distribution.
- Utilize AI tools effectively across your workflow, from content ideation and caption drafting to trend research, performance analysis, and briefing support.
- Maintain brand consistency and visual standards across all content, ensuring everything looks and feels like watch.fun regardless of format or platform.
Your character build:
- Chronically online.
- Obsessed with social media.
- 2+ years of building your own personal brand or experience managing social media brands in luxury, lifestyle, or consumer brands.
- Demonstrable experience growing Instagram, X, or TikTok accounts.
- Deep understanding of short-form video mechanics including pacing, hooks, retention, and what drives shares and saves.
- Instinct for luxury visual style.
- Interest in crypto, collectibles, luxury, or fashion.
- Enjoy testing and learning, constantly running experiments, intaking data, and making new directional improvements.
- Capable of briefing, guiding, and providing feedback to videographers, editors, and graphic designers to the desired output.
- Actively uses AI tools in day-to-day work and interests and stays on top of the latest advancements.
- Strong English writing skills with a sharp eye for captions and copy that drives action.
Our culture:
- Customer Obsession: Everything we build starts and ends with our customers. Every decision runs through that lens.
- Compete to Win: We have a competitive spirit, but what drives us is the relentless pursuit of excellence. Moving fast, raising the bar, and never settling.
- Mission Over Self: The platform comes first. Individual preferences take a back seat to what moves us forward.
- Trust Your Team: We communicate openly and empower people to make real decisions. No micromanagement, no bottlenecks.
- Trust Yourself: Take risks. Make calls. Own the outcome, win or lose.
- Be Direct: Honest, constructive feedback is how we grow. Say what you mean.
- Move Fast, Learn Faster: We ship, we iterate, we improve. Speed is a competitive advantage and we use it.
- Transparency First: We hold ourselves to the same standard we set for our platform. Open by default, internally and externally.
- Own It: Whatever is yours to do, do it fully. No waiting around, no pointing fingers.
Title: Social Media & Content Lead
Company: Chillchat
Location: Bangkok Metropolitan Area
Category:
