Overview
Social Media & Content Lead Jobs in Gurugram, Haryana, India at LaFetch
We’re Hiring: Social Media & Content Lead
LaFetch is India’s freshest fashion destination, a curated marketplace for the coolest homegrown brands, delivered in 60 minutes across Delhi NCR.
But we’re not just building a marketplace.
We’re building a culture-first fashion brand that sits at the intersection of fashion, content, creators, community, and internet culture.
We care heavily about aesthetics, fashion sensibility, visual storytelling, internet behavior, and culturally relevant creative direction, having a strong visual eye and an impressive portfolio is extremely important for this role.
This Is Not a Regular Social Media Role
This role sits at the intersection of:
strategy + storytelling + trends + culture + performance.
If you’re someone who:
- Thinks in hooks, retention curves, virality loops, and audience psychology
- Can instantly break down why a reel worked (or failed)
- Understands how to build content at the intersection of fashion, community, and culture
- Studies engagement metrics and knows how to replicate and improve successful formats
- Naturally thinks in campaigns, narratives, formats, and visual worlds instead of random posts
You’ll fit right in.
What You’ll Actually Be Doing
- Owning end-to-end social media and content strategy across Instagram and digital platforms
- Building and executing high-performing content calendars across reels, stories, statics, launches, campaigns, and long-form formats
- Translating trends into brand-relevant, fashion-forward, high-impact content
- Conducting deep content audits to identify what’s working, what’s not, and why
- Studying engagement, retention, watch-time, audience behavior, and performance metrics to optimize content strategy
- Designing virality frameworks, not just posting content, but engineering growth and cultural relevance
- Creating strong concept notes, scripts, hooks, captions, storytelling arcs, and campaign narratives
- Collaborating with creators, editors, photographers, stylists, agencies, and internal teams to ensure seamless execution
- Leading creator collaborations and influencer campaigns from ideation to execution
- Building and maintaining reference decks, moodboards, visual directions, and content playbooks
- Continuously experimenting with new formats, storytelling styles, and distribution strategies
Helping shape how LaFetch looks, sounds, and behaves online as a brand
What Makes You a Strong Fit
- You don’t just follow trends, you predict and shape them
- You understand audience psychology and platform behavior deeply
- You’ve conducted content audits and strategy breakdowns before
- You can explain why something may go viral using logic, insight, and pattern recognition
- You can move from idea → strategy → script → shoot → publish → analyze seamlessly
- You are visually exceptional, with a portfolio that reflects premium creative taste, strong aesthetic judgment, and culturally relevant storytelling
- You have a strong understanding of fashion visuals, styling, internet aesthetics, branding, and content presentation
- You’re comfortable being on-camera when needed
- You bring both structured strategic thinking and strong creative instinct
- You’re reliable, content quality stays high and execution stays consistent
We strongly prefer candidates with visually compelling portfolios that demonstrate strong creative direction, fashion sensibility, storytelling ability, and aesthetic excellence.
You’ll Thrive Here If You Are
- Obsessed with content, fashion, internet culture, creators, and emerging digital trends
- Someone who naturally thinks in formats, campaigns, and audience journeys, not just posts
- Outgoing, expressive, collaborative, and full of ideas
- A community-first thinker who understands what audiences genuinely connect with
- Fast, decisive, adaptable, and comfortable working in a fast-moving 0→1 environment
- Constantly observing fashion campaigns, editorials, creator content, luxury branding, visual storytelling, and cultural moments
The kind of person who sees a trend and immediately thinks:
“How can LaFetch own this in a way that feels original?”
Bonus Points If You Come From
- Fashion, communication, styling, design, branding, media, luxury, or creative strategy backgrounds
- Institutes like NIFT, Pearl Academy, IIAD, Marangoni, or similar creative/design-focused environments
- Prior experience in fashion, beauty, luxury, lifestyle, creator-led, or culture-first brands
- Strong visually-led portfolios featuring campaigns, editorials, content strategy, moodboards, storytelling work, or creative direction
Your Creative DNA (What We’re Really Looking For)
- Strong experience in social media strategy, content strategy, creative storytelling, or brand communication
- Proven ability to work across campaigns, creators, and multiple content formats
- Experience with influencer marketing and creator collaborations
- Ability to build strong pitch decks, campaign narratives, creative concepts, and storytelling frameworks
- A portfolio that reflects both strategic thinking and strong visual execution
Why You’ll Love It Here
- You won’t just execute content, you’ll help shape the voice and identity of the brand
- Your ideas go live fast
- You work directly with the founder and high-growth creative teams
- You get ownership across strategy, storytelling, performance, and execution
- You’ll help build something from 0→1 instead of maintaining something average
Location
Gurgaon, Sector 49 (On-site)
How to Apply
Send your resume + portfolio to:
Subject Line:
SOCIALMEDIALEAD
And if you’ve read till here, include “FETCHPRO” somewhere in your application, it tells us you actually pay attention, which matters here.
Title: Social Media & Content Lead
Company: LaFetch
Location: Gurugram, Haryana, India
Category:
