Overview
Social Media & content Director Jobs in Mumbai, Maharashtra, India at Dentsu Amp
Role Overview
We are looking for a Social Media Video Director who can conceptualise and execute high-impact, platform-native video content for digital-first brands.
This role requires a strong understanding of storytelling, performance-driven content formats, internet culture, and rapid production cycles. The ideal candidate will be responsible for translating creative ideas into engaging visual narratives — across formats such as Reels, Shorts, YouTube videos, brand films, influencer content, and social campaigns. This role blends creative direction, on-ground shoot leadership, and content sensibility suited for fast-moving social ecosystems.
Key Responsibilities
1. Creative Direction & Conceptualisation
• Interpret creative briefs and collaborate with content strategists and writers to develop strong video narratives.
• Ideate and shape platform-native storytelling formats that align with brand tone and audience behaviour.
• Develop visual treatments, storytelling approaches, and execution styles for socialfirst campaigns. • Ensure content remains culturally relevant, engaging, and optimized for digital consumption.
2. Pre-Production Planning
• Lead script breakdowns, shot planning, and visual referencing for shoots.
• Work closely with Assistant Directors, Production Managers, DoPs, stylists, and art teams to align on execution.
• Participate in casting decisions, location scouting, and creative approvals.
• Define shooting styles — handheld, cinematic, documentary, performance-led, etc.
3. On-Ground Shoot Execution
• Direct talent, creators, and actors during shoots to achieve desired performances and pacing.
• Lead on-set storytelling decisions, framing choices, and scene blocking.
• Ensure efficient shoot execution within tight timelines and budget constraints.
• Maintain energy, clarity, and creative focus across teams during high-volume shoot days.
4. Post-Production & Content Finalisation
• Collaborate with editors, motion designers, and sound teams to shape final outputs.
• Guide edit pacing, transitions, storytelling structure, and visual continuity.
• Review multiple cutdowns, versions, and adaptations for different platforms.
• Ensure final content aligns with both creative vision and platform performance goals.
5. Trend Awareness & Innovation
• Stay updated on social media trends, creator formats, viral storytelling techniques, and content aesthetics.
• Bring new execution styles, transitions, and narrative structures into campaigns.
• Experiment with emerging formats such as reactive content, POV storytelling, lo-fi formats, and real-time content. 6. Stakeholder & Client Collaboration
• Present creative ideas and visual approaches to internal teams and clients.
• Build trust with creators, influencers, and brand stakeholders.
• Support business and account teams in creative pitches and campaign ideation. Key Skills & Competencies
• Strong storytelling instincts and visual sensibility
• Deep understanding of social media video formats and audience behaviour.
• Ability to direct both scripted and unscripted content effectively.
• Experience managing fast-paced shoot environments and multiple projects simultaneously.
• Strong collaboration and leadership skills.
• Ability to balance creative ambition with executional practicality.
• Comfortable working with influencers, creators, and performance-driven content teams.
Qualifications & Experience
• Bachelor’s degree or diploma in Filmmaking, Media, Communication, or related field.
• 4–8 years of experience directing digital content, branded films, or social media video campaigns. • Proven portfolio/showreel showcasing platform-native storytelling.
• Experience working in creative agencies, production houses, or content studios is highly preferred.
Title: Social Media & content Director
Company: Dentsu Amp
Location: Mumbai, Maharashtra, India
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