Overview
Social Media & Brand Content Lead Jobs in Barcelona, Catalonia, Spain at Proexpo
🚀 We’re hiring: Social Media & Brand Content Lead
Location: Barcelona, Spain (Hybrid)
Experience: 2–4 years in Agency environments
Sector: High-end Exhibition Design & Architecture
The Role
At Pro Expo, we don’t just build stands; we architect the stage where global brands (Bayer, Midea, etc.) shine. We are looking for a hybrid creative—part Social Media strategist, part Digital Content creator, and part AI-design enthusiast—to bridge the gap between our physical excellence and our digital presence.
You will be the "visual guardian" of the brand, ensuring that every piece of content, from a LinkedIn post to a high-stakes sales presentation, looks world-class.
🧩 Key Responsibilities
1. Content Strategy & Social Selling
- Digital Ecosystem Leadership: Design and manage the editorial calendar for LinkedIn and Instagram, aligned with sales milestones and new project wins (working closely with the Sales Director).
- High-Value Content: Transform €90k+ projects into compelling digital assets (Reels, carousels, case studies) that accelerate the sales cycle.
- Newsletter & Community: Lead the design and distribution of our monthly newsletter (Accumbamail, Mailchimp, or Klaviyo), focusing on database segmentation for maximum B2B impact.
2. Art Direction & Production
- Visual Assets Management: Act as the ultimate quality filter. Brief and coordinate photographers/videographers at top international events, ensuring the final material meets the "Pro Expo Standard."
- Digital Showroom: Support the implementation of our new website and keep it updated (projects, testimonials, blog) as a living, breathing sales tool.
3. Sales, Design Support & Branding
- Premium Marketing Collateral: Design and update high-end brochures for VIP visits and corporate presentations (Keynote/PPT/Canva).
- Creative Support for Design: Use Gen-AI tools to retouch renders or create initial moodboards/concepts for mid-sized projects. You will provide that "creative touch" to presentations led by Project Managers to ensure they stand out.
- Strategic Copywriting: Write engaging blog posts and "Sales Letters" that sell value, design, and innovation rather than just services.
4. Special Projects (Pure Creativity)
- Awards Management: Identify and manage submissions for international design and ephemeral architecture awards to position Pro Expo as a leader in excellence.
- Brand Experience: Conceptualize and implement the "Top Client" gifting strategy (Creative, memorable, and high-impact ideas).
✅ The Ideal Profile
- Experience: 2–4 years in a fast-paced Creative or Marketing Agency.
- Hard Skills: * Expert mobile video editing (CapCut).
- Design proficiency (Photoshop, Canva).
- Generative AI Mastery: Proven experience with Midjourney, Adobe Firefly, DALL-E to enhance visuals and presentations.
- Excellent Copywriting skills (English & Spanish).
- Soft Skills: High level of autonomy, "Agency-standard" attention to detail (zero editing errors), and the ability to add aesthetic value to technical projects.
Why Pro Expo?
- Beyond Digital: See your digital creations turn into massive physical structures across Europe’s biggest trade shows.
- Creative Freedom: No agency bureaucracy. You report directly to the CEO with total ownership of your projects.
- Growth: Be part of a company growing at 15%+ per year with a high-end, international client portfolio.
📩 Interested? Send us your CV or reach out via direct message.
Title: Social Media & Brand Content Lead
Company: Proexpo
Location: Barcelona, Catalonia, Spain
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