Overview
Senior Brand & Visual Designer Jobs in United States at Backpack
The Design team at Backpack is responsible for how the world experiences our brand — externally and inside the product.
As a Senior Brand & Visual Designer, you'll define one clear, confident visual language across every touchpoint and raise the craft of the details that separate a product people use from a product people trust.
You'll work closely with Product Design, Marketing, and Engineering to bring a cohesive identity to life across everything we ship.
Why you'll love it here
You'll join a small, passionate team that sweats the details and genuinely cares about craft.
You'll have real creative ownership — the freedom to define a visual identity from a clean slate and see it ship across a product used by people around the world. We're building at the intersection of crypto and great design, the canvas is wide open, and you'll be surrounded by people who hold a high bar and push each other to clear it.
What you'll be doing (ie. job duties)
– Define and own a cohesive visual style across marketing, social, and brand touchpoints.
– Carry that consistency into the product — illustration, iconography, imagery, and the visual details that shape how the product feels.
– Replace placeholder and low-craft assets with original, high-quality work that reflects who we are.
– Build a reusable visual toolkit — illustration system, brand guidelines, and templates — the whole team can work from.
– Partner with product design to keep brand and product visually in sync as both evolve.
What we look for in you (ie. job requirements)
– 5+ years of professional brand and/or visual design experience, with a standout portfolio across digital surfaces.
– Excellent illustration skills and a distinctive, original aesthetic — not generic or off-the- shelf.
– Proven experience defining or evolving a brand identity and keeping it consistent at scale.
– A sharp eye for detail and the discipline to apply a visual system rigorously.
– Comfort working fluidly across both marketing and in-product contexts.
Nice to haves
– Motion or animation skills.
– Experience in fintech, crypto, or other fast-moving consumer tech brands.
What we offer
– Work from anywhere — fully remote, no fixed location, organise your day around your life.
– Join a genuinely diverse, international team with people from all over the world.
– Competitive compensation, benchmarked to top crypto and tech companies.
– Equity, so you share in what you help build.
– Annual performance bonus.
– Annual learning and development budget to grow your craft — courses, conferences, and tools.
If you light up at the chance to shape how a brand looks and feels — and you love getting the small details just right — this is for you. You'll have the freedom and the trust to do your best work, alongside a warm, talented team that takes craft seriously and has a great time building together.
Title: Senior Brand & Visual Designer
Company: Backpack
Location: United States
Category:
