Overview
Product Copywriter (Remote) Jobs in United States at Wiraa
About The Company
Abercrombie & Fitch Co. (A&F Co.) is a renowned global retailer operating five iconic, omnichannel lifestyle brands that cater to a diverse customer base ranging from children to millennials. Our brands include Abercrombie & Fitch, abercrombie kids, YPB, Hollister, and Gilly Hicks. Committed to fostering an inclusive and vibrant culture, A&F Co. emphasizes empowering our associates, engaging our communities, and delivering exceptional experiences to our customers. We pride ourselves on our purpose-driven approach, emphasizing diversity, equity, and inclusion, and maintaining a workplace recognized as a Great Place to Work™. Our dedication to creating a positive environment is reflected in numerous accolades, including Fortune’s Best Workplaces in Retail and a 16-year consecutive ranking as a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign.
About The Role
The Assistant or Associate Product Copywriter within the A&F Creative Marketing team plays a vital role in shaping the narrative of our products through compelling and on-brand descriptions. This position involves crafting engaging product descriptions for online platforms across various categories, including adult, kids, baby/toddler, and YPB. The role requires close collaboration with merchandising, design, and site teams to ensure accuracy, consistency, and brand integrity. The successful candidate will possess a strong passion for fashion, excellent copywriting skills, and a keen eye for detail. Responsibilities include developing unique product names, writing editorial content to define collections, and maintaining a cohesive voice across all product categories. The role also involves staying current with fashion trends, competitive research, and contributing to seasonal campaign concepts. The ideal applicant is curious, energetic, collaborative, and committed to elevating the brand through innovative and precise storytelling that resonates with our target audience.
Qualifications
- Bachelor’s degree in English, Creative Writing, Advertising, or related field, or equivalent experience
- 1+ years of copywriting experience, preferably in retail or product marketing
- Portfolio demonstrating strong editing, grammar, and creative writing skills
- Exceptional attention to detail and ability to produce concise, impactful copy
- Strong understanding of fashion terminology and trends
- Basic knowledge of marketing principles and brand voice development
- Proficiency in Microsoft Office, Excel, and Teams; familiarity with Mural and PIM systems is a plus
- Excellent verbal and written communication skills
- Ability to work independently, manage multiple priorities, and meet tight deadlines
- Open to constructive feedback and quick to adapt
- Passion for fashion and familiarity with our brands and competitors
Responsibilities
- Write engaging, accurate, and on-brand product descriptions for A&F, Kids, Baby/Toddler, and YPB collections
- Maintain consistency in copy structure, tone, and voice across all product categories and brands
- Ensure all product descriptions comply with legal standards and accurately reflect product features
- Collaborate with site merchandising teams to deliver a seamless customer experience
- Develop unique and compelling product names, including on-product marketing (OPM) and collection identifiers
- Create editorial language to define collections and highlight key items on-product
- Partner with design teams to execute hangtags and OPM concepts that align with brand standards
- Own the color naming process in collaboration with the studio team, ensuring consistency and creativity
- Stay informed on current fashion trends, industry language, and competitor product naming strategies
- Assist in communicating key OPM moments through seasonal campaign development
- Revise and edit copy based on leadership feedback, product updates, and market trends
- Conduct competitive research to inform and enhance copywriting strategies
- Participate in team collaborations to foster knowledge sharing, culture strengthening, and subject matter expertise
Benefits
- Incentive bonus program
- 401(k) savings plan with company match
- Comprehensive medical, dental, and vision insurance
- Life and disability insurance coverage
- Paid parental and adoption leave
- Paid time off and volunteer days to support community engagement
- Flexible spending accounts and health/wellness programs, including Headspace
- Work from anywhere policy (Mondays and Fridays) and six annual work-from-home weeks
- Onsite fitness center and wellness half days
- Merchandise discount across all brands
- Opportunities for career growth and internal promotion
- Participation in Associate Resource Groups and community-building initiatives
Equal Opportunity
Abercrombie & Fitch Co. is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diversity and are dedicated to providing equitable employment opportunities regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status. We believe that a diverse workforce enhances our creativity, innovation, and overall success, and we welcome applications from all qualified candidates to join our dynamic team.
Title: Product Copywriter (Remote)
Company: Wiraa
Location: United States
Category:
