Overview
PR Specialist Jobs in Atlanta, GA at Robert Half
We are looking for a PR Specialist to lead local public relations initiatives for consumer-facing restaurant and retail brands in Atlanta, Georgia. This position plays a central role in shaping market visibility through thoughtful campaign planning, media engagement, and launch support for key brand moments. The ideal candidate brings strong regional media knowledge, excellent communication skills, and the ability to manage multiple projects in a fast-moving environment.
Responsibilities:
• Create and carry out localized public relations plans that support seasonal promotions, major marketing initiatives, holiday activations, and new location launches.
• Coordinate campaign schedules, organize outreach efforts, and support on-the-ground event logistics to ensure timely execution.
• Work closely with marketing teams, operational partners, and store-level leadership to align public relations activity with broader business goals.
• Monitor market trends and audience interests to strengthen campaign relevance and improve visibility in the Atlanta area.
• Cultivate and maintain productive relationships with local and regional media contacts to expand press opportunities.
• Prepare press materials such as news releases, media alerts, and supporting campaign communications tailored to each initiative.
• Serve as a point of coordination for interview requests, incoming media questions, and earned media opportunities.
• Measure publicity results using industry platforms and reporting tools, then translate findings into recommendations for future campaigns.
• Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.
• At least 3 years of public relations experience after graduation, ideally supporting restaurant or retail brands.
• Demonstrated ability to secure media coverage within the Atlanta market.
• Strong network of media contacts and excellent verbal and written communication skills.
• Proven ability to balance competing deadlines and priorities in a high-energy work setting.
• Familiarity with public relations and media monitoring platforms such as Cision, Meltwater, or similar tools.
• Experience developing media pitches, writing press releases, and managing account-service style client support.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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Title: PR Specialist
Company: Robert Half
Location: Atlanta, GA
Category:
