Overview
Associate – Creative Direction Jobs in Bengaluru, Karnataka, India at Myntra
About The Company
Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun – we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Role : Associate – Creative Direction
Team : Catalog
Location : Bangalore HQ
About The Team
The role is a part of the Catalog’s Creative Team. Cataloging is critical in enabling online shopping, where digital versions of the products are created to show the customers what the product looks and feels like. We use the right imagery, text and videos to accurately depict product details and help customers make the right decision. At Myntra studios we use some of the best quality equipment along with advanced Al- led image processing and NLP based tools to deliver high quality content to our customers.
Roles & Responsibilities
Role
A bridging role between production, post-production and AI production teams, the Associate – Creative Direction role focuses on ensuring strong visual output across catalog creatives.The role works closely with studio teams, editing teams, and AI teams to drive creative direction, maintain quality benchmarks and translate fashion trends into effective visual outputs. It also contributes to building guidelines and improving workflows for both studio and AI-driven production.
Responsibility
- Developing and refining AI prompts for image generation and enhancement.
- Coordinating with imagery production, post-production and AI teams to ensure best quality output.
- Building and updating creative guidelines for studio and AI production
- Translating fashion trends and category requirements into actionable shoot inputs and visual outputs
- Evaluating visuals for issues related to styling, garment fit, composition, lighting and editing
- Identifying recurring gaps and driving corrective actions through clear feedback and references
- Work in tandem with various teams within the catalog and outside to bring offline experience to the online shopping and improve the customer engagement on the app.
- Working closely with stylists, photographers and editors to align output with defined creative direction
- Supporting cross-functional teams for LVP enhancement through image selection, cropping, framing and consistency
Skills
- Strong understanding of fashion styling, garment fit and trend interpretation
- Ability to evaluate visuals across styling, photography and editing parameters
- Hands-on experience working in fashion shoots or studio environments
- Good knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Skilled with Gen AI tools and prompting for image creation/editing
- Basic to intermediate proficiency in Excel
- Ability to translate ideas into clear presentations and guidelines
- Strong team, communication and stakeholder management skills
- Ability to work in a fast-paced environment while balancing quality and timelines
Mandatory Skill : Fashion styling | Creative direction | Adobe Photoshop | Fashion trends | Visual quality evaluation | AI prompting & Gen AI | Presentation skills | Firefly | Google-AI studioOptional Skill : Graphic design | Studio management | Stakeholder management | Illustrator / InDesign | Excel
Qualifications & Experience
- Should be a fashion graduate from Tier 1 institutes or reputed international fashion schools, preferably in Fashion Communication / Styling
- 3–5 years of experience in fashion studios, fashion houses or e-commerce environments
- Demonstrated ability to work in a high-paced production environment
- Portfolio mandatory
Required Skills
AI led Data Reporting, Catalog Planning & Strategy, Quality Assurance & Control, content strategy
Title: Associate – Creative Direction
Company: Myntra
Location: Bengaluru, Karnataka, India
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