Overview
Performance Creative Strategist & Designer Jobs in South Africa at Hire Far Out
📍 South Africa, fully remote
💰 R550,000–R650,000 per year
📊 Own creative strategy for high-performing paid campaigns
🎨 Remain hands-on with design and production
🤖 Use generative AI to accelerate testing and creative output
Role overview
A fast-growing international health and wellness brand is looking for a Performance Creative Strategist & Designer to help shape and produce paid advertising creative across multiple global markets.
This is not a traditional graphic design role. The successful person will combine strong hands-on design ability with a performance-marketing mindset. You will analyse campaign results, identify which hooks, formats and messaging angles are working, develop new creative hypotheses and personally produce the next round of ad variations.
You will work closely with the paid media team and Lead Designer to ensure creative is not only visually strong, but also built to drive measurable results across platforms such as Meta and Google.
Key responsibilities
- Analyse paid media performance using metrics such as CTR, CVR, CPA, ROAS and conversion rates.
- Identify winning hooks, messaging angles, visual formats and audience insights.
- Develop structured creative hypotheses and briefs based on campaign data.
- Personally design high-volume paid ad creative for Meta and Google, including static ads, carousels and campaign variations.
- Test and iterate creative based on real-time performance results.
- Refresh winning concepts to reduce creative fatigue and maintain campaign performance.
- Collaborate with the paid media team to understand what is driving conversions and revenue.
- Create landing-page assets, email creative, website visuals, social media content and campaign collateral.
- Produce product renders, listing infographics, packaging updates and enhanced brand content.
- Use generative AI tools such as Midjourney, Adobe Firefly or similar platforms to accelerate concept development and production.
- Maintain strong brand consistency while adapting creative for different audiences and international markets.
What the client is looking for
- Approximately 3–6 years of experience in performance creative, paid social, ecommerce marketing, digital design or a related field.
- Proven experience shaping creative strategy for paid campaigns, rather than only executing design briefs.
- Strong hands-on design ability using tools such as Photoshop, Illustrator, Figma or Canva.
- Experience designing paid creative for Meta and Google.
- A solid understanding of creative testing, A/B testing, audience behaviour and conversion-focused advertising.
- Confidence interpreting campaign data and using it to guide the next creative decision.
- Experience developing hooks, concepts, messaging angles and multiple ad variations.
- Working knowledge of generative AI tools within a real production workflow.
- Experience within ecommerce, direct-to-consumer, health and wellness, beauty, fashion or another performance-led consumer environment would be highly advantageous.
Portfolio requirement
Your portfolio should include examples of paid creative that you personally designed and should ideally demonstrate:
- The campaign objective.
- The hooks or messaging angles tested.
- The different creative variations produced.
- The performance results achieved.
- How campaign data influenced the next creative iteration.
A portfolio showing attractive design alone will not be sufficient. The client needs clear evidence of creative strategy, paid media thinking and measurable performance impact.
Salary and benefits
- R550,000–R650,000 per year.
- Fully remote working arrangement.
- Flexible UK-aligned working hours.
- Generous annual leave allowance.
- Budget for design tools, AI subscriptions and professional development.
Title: Performance Creative Strategist & Designer
Company: Hire Far Out
Location: South Africa
Category:
