Overview
Parfums Christian Dior – Social Experience Strategist (Tokyo) Jobs in Chiyoda, Tokyo, Japan at Parfums Christian Dior
職位
Parfums Christian Dior Japon is part of the LVMH group, the largest luxury brand in the world. As a Social Experience Strategist, you will strengthens Dior’s connection with Japanese consumers by positioning LINE as a key platform for strategic client engagement. This role enhances brand desirability, elevates the client experience, and contributes to commercial success across both e-commerce and retail.
Reporting to the Social Experience Manager in Tokyo, the role leads the strategic planning and execution of LINE initiatives, shaping a clear roadmap to evolve the platform into a seamless, integrated client engagement ecosystem. When relevant, the role may also support the amplification of priority campaigns across additional platforms such as X, LIPS, and @cosme.
While the overall CRM strategy and data governance remain under the CRM team, this role is responsible for activating client engagement through LINE and ensuring consistent, high-quality communication across digital touchpoints.
職責
Key Responsibilities
- LINE Ecosystem Roadmap & Transformation
Lead the mid- to long-term evolution of LINE from a messaging channel into a connected customer engagement ecosystem.
- LINE Strategy & Channel Ownership
- Develop and execute annual and monthly LINE communication strategies aligned with brand and commercial priorities
- Define the role of LINE within the broader omnichannel framework
- Manage communication calendars and drive continuous optimization through structured PDCA cycles
- Own LINE CPF advertising strategy, including annual planning, budget management, audience segmentation and KPI setting
- Content Planning & Creative Direction
- Plan and oversee LINE communication formats (broadcast messages, rich menus, cards, etc.)
- Direct copywriting and creative development in strict alignment with luxury brand standards
- Ensure consistency with global brand tone, visual identity, and guidelines
- E-commerce & Retail Integration
- Design LINE activations supporting product launches, exclusives, and commercial campaigns
- Develop customer journeys that drive traffic to e-commerce and retail stores
- Enhance omnichannel client experience through coordinated execution
- Performance Analytics & Reporting
- Track and monitor key KPIs including open rate, CTR, CVR, revenue contribution, and unsubscribe/block rate
- Translate campaign and user behavior data into actionable insights to drive continuous optimization
- Integrate qualitative insights from social listening and other customer feedback channels to provide a holistic performance assessment
- Produce regular performance reporting and strategic recommendations to improve engagement and conversion
- Stakeholder & Agency Management
- Collaborate closely with HQ, Brand, PR & Product Marketing, CRM, E-commerce, IT, and Retail teams
- Manage external agencies and vendors to ensure excellence in execution
- Oversee approval processes while maintaining both operational efficiency and brand integrity
Key Responsibilities Include
- Designing end-to-end customer journeys initiated via LINE
- Integrating LINE touchpoints with e-commerce, retail, and membership experiences
- Planning enhancements such as 1-to-1 chat, appointment booking, service integration, and purchase-linked experiences
- Supporting behavioral data activation in collaboration with CRM, IT, and Data teams
- Developing and prioritizing a strategic roadmap positioning LINE as a core engagement layer within the omnichannel ecosystem
略歴
CORE COMPETENCY: STRATEGIC LINE MARKETING EXCELLENCE
- Strong ability to position LINE as a high-impact engagement channel
- Advanced understanding of segmentation activation and personalization
- Experience designing customer journeys aligned with lifecycle strategies
- KPI-driven optimization mindset (engagement, conversion, retention, revenue)
- Omnichannel ecosystem thinking across digital and physical touchpoints
CORE COMPETENCY: LUXURY BRAND ALIGNMENT & BRAND GUARDIANSHIP
- Deep understanding of luxury brand heritage, values, and tone of voice
- Strong aesthetic judgment and sensitivity to premium storytelling
- Ability to balance short-term performance objectives with long-term brand equity
- Strict adherence to global guidelines while enabling thoughtful local execution
- Commitment to delivering elevated, non-over-commercialized client experiences
Required Qualifications
- Experience in owned media marketing, digital engagement, or customer communication roles
- Strong analytical capability with a data-driven optimization mindset
- Experience working within strict brand guidelines, ideally in luxury or premium sectors
- Ability to collaborate cross-functionally and manage complex stakeholder environments
- Strong project management skills, with the ability to manage timelines, prioritize tasks, and ensure on-time delivery
- Excellent communication and interpersonal skills, with the ability to align stakeholders and drive initiatives forward
- Native-level Japanese and business-level English proficiency
追加のインフォメーション
Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.
By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.
To go further, with Dior.
Title: Parfums Christian Dior – Social Experience Strategist (Tokyo)
Company: Parfums Christian Dior
Location: Chiyoda, Tokyo, Japan
Category:
