Overview
Media Manager Jobs in Istanbul, Türkiye at Samsung Electronics
Marketing Communications Manager – Media
Job Profile Summary
1. Plan and create the marketing communication media planning and strategy to achieve the IMC (Integrated Marketing Communication) strategy, covering both offline (ATL) and media channels with a holistic perspective.
2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.
Job Description
- Participate in the ATL marketing asset media planning process in accordance with the company's brand strategy for effective IMC, while having hands-on experience and understanding both offline and online media planning to ensure full-funnel consistency.
- Agency management: Participate in close communication with both media and creative agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.
- Participate in the setting of the multi-dimensional execution strategy for both ATL and digital marketing activities which are different by each touch point, and actively contribute strategic recommendations rather than only executional follow-up.
- Gauging and analyzing communication impact: Analyze the communication impact through before and after consumer research, translate insights into strategic learnings, and reflect them in future media and communication strategies.
- Lead the development of reports and Power Point presentations.
- Keep informed on latest industry communication tools through constant upgradation of qualifications and skills.
- Prepare and edit all kinds of communication material to promote and advertise company policy and products, ensuring strategic consistency across channels.
Additional Job Description
- Experienced professional with a full understanding of specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Draft and revise project proposals and presentations, and enterprise ideas for company communications.
Attributes & Qualifications
- The ability to multi-task in a complex and demanding environment and perform effectively with tight deadlines.
- The ability to build and maintain highly effective working relationships with a range of people (both internally and externally), demonstrating strong stakeholder and agency management skills.
- Strong attention to detail and excellent time management skills
- Establish and monitor performance benchmarks and media costs with agencies
- Evaluate media efforts results and prepare measures of success.
- Ensure media plan outcomes receive best possible business benefit levels.
- Recommend content management on media policy development for maximum effectiveness.
- Perform Market Research, agencies as well and brand teams to optimize investment return for advertising management and media planning.
- Analyze media research as well as translate it into strategy.
- Ensure approval of payment invoices and advertising billing.
- A commitment to teamwork and working in a collegiate manner (Not me, WE)
- Solution focused
- Enthusiastic, diplomatic, and calm under pressure
- Ability to develop creative ideas and transform them into practical reality
- Experience in measuring the impact of communications products and changing strategies as a result of the findings
- Excellent project management skills
- Extremely strong skills in Excel and PowerPoint
- Excellent verbal and written communication skills and an ability to communicate clearly both in Turkish and English.
- Ability to perform under tight timer pressure and comply with deadlines
- Demonstrated business acumen and project management skills
- Degree qualification (preferably in Marketing, Media or Communications)
- 8 to 10 years’ experience in Marketing, Media Agency, or related departmentscompanies.
- Media agency experience is a plus.
Title: Media Manager
Company: Samsung Electronics
Location: Istanbul, Türkiye
Category:
