Overview
Marketing Manager – Content & Community Jobs in Abbotsford, Victoria, Australia at Billy Bubbles
Help Billy Bubbles grow across Australia by creating content, building community, and bringing our brand to life.
Billy Bubbles is looking for a creative, hands-on Content & Community Marketing Manager to help us grow our home delivery service for Sodastreams across Australia.
You’ll create the content people share, run in-person marketing campaigns in new cities, and help turn Billy Bubbles into a nationally recognised brand.
About Billy Bubbles
If you’ve ever run out of gas for your SodaStream, you’ll know how annoying it is to refill the cylinder. Billy Bubbles solves that problem.
Customers order online, leave their empty cylinders at the door, and we swap them for full ones — kind of like the old-school milkman, but with bubbles.
What started in a Fitzroy garage has grown into one of Australia’s fastest growing SodaStream refill delivery services, with tens of thousands of customers across Melbourne, Geelong and Brisbane.
Most of our growth has come from word of mouth and community, and now we’re expanding nationally. Other cities are next.
Our mission is simple: make life easier for customers while reducing waste through a circular economy.
The Role
This is a hands-on marketing role focused on content and community. You’ll create the content that fuels our growth, manage our social media presence, in person marketing campaigns, and support the broader marketing engine as we expand. One week you might be filming content in the Melbourne warehouse. The next week you might be running in-person marketing campaigns in Brisbane.The week after that you might be building email flows or collaborating on a new campaign. You’ll work closely with the founder and our growth marketing advisor to help Billy Bubbles become a nationally recognised brand. If you like variety, autonomy, and seeing your ideas turn into real results, you’ll love this role.
What You’ll Do
Content Creation (Video & Social)
Create the content that keeps Billy Bubbles interesting, funny, and shareable.
- Plan, film, and edit short-form video content for Instagram Reels and TikTok
- Create and manage a monthly content calendar of 15–20 pieces across platforms
- Develop content using batch filming methodologies — shooting multiple pieces in a session for efficiency
- Repurpose content across channels
- Stay across trending formats, sounds, and content styles to keep Billy Bubbles culturally relevant
Community & Social Media
Help grow and engage the Billy Bubbles community.
- Engaging with our highly engaged existing customer community
- Building relationships with micro-influencers across health, wellness, sustainability and family niches
- Coordinating influencer collaborations and content briefs
- Tracking engagement, sentiment and performance
In Person Marketing
Help us bring Billy Bubbles to life in the real world.
- Planning and running in person marketing campaigns in new cities
- Coordinating venues, logistics and setup
- Capturing content from events for marketing use
- Tracking sign-ups, conversions and event performance
- Travelling interstate when we launch new markets
Email Marketing & Marketing Operations
Support the systems that help our marketing scale.
- Building email campaigns and flows in Klaviyo
- Supporting customer segmentation and retention campaigns
- Maintaining campaign documentation and marketing assets
- Working with the founder and advisor on campaign strategy and reporting
- Helping wherever needed to keep the growth engine running
About You
Must-Haves
- 3-5 years experience in marketing, content, or social media
- Strong video and content creation skills
- Comfortable filming and editing short-form video
- You understand what works on Instagram, TikTok and Facebook
- Strong written communication (captions, emails, community posts)
- Organised and self-motivated
- Comfortable working in a fast-moving startup
- Willing to travel interstate occasionally
Nice To Haves
- Experience with Klaviyo or email marketing platforms
- Influencer marketing experience
- Experience running events or activations
- Understanding of retention marketing or customer segmentation
- Startup, DTC or small business experience
What We Offer
🚀 Real Ownership
This isn’t a tiny cog in a huge machine. Your work will directly shape the brand.
🤝 Mentorship
Work closely with the founder and experienced advisors
⚡ Startup Energy
Fast-paced, collaborative, and ideas get implemented quickly
🥤 Unlimited Bubbles
Sparkling water on tap, obviously.
✈️ Travel
Occasional interstate travel as we expand nationally
How To Apply
If this sounds like your kind of role, we’d love to hear from you.
Please send:
📄 Your resume
📸 Links to any social media, content or portfolio work
🎥 Video Cover Letter (Optional but Highly Encouraged)
Instead of a traditional cover letter, feel free to send a link to a 2–3 minute video telling us why you’re excited about Billy Bubbles. In the video, please also answer this quick challenge: Imagine Billy Bubbles launches in Sydney tomorrow. What’s one scrappy marketing idea you would try in the first month?
We’re not looking for a polished corporate marketer.
- We’re looking for someone creative, curious, and excited about building something special.
Title: Marketing Manager – Content & Community
Company: Billy Bubbles
Location: Abbotsford, Victoria, Australia
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