Overview
Digital Marketing Specialist Jobs in South Melbourne, Victoria, Australia at Kathmandu
About Kathmandu…
Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. We’re on a mission to improve the wellbeing of the world by getting more people outdoors, because nature has a positive transformative effect on us all. It makes us more happy, open, free and fun. And that’s why we’re all about creating the best sustainably made outdoor gear – to get people to experience nature’s benefits more often. We've been out there for over 30 years living our best lives. Now you can too. Join us on our mission to improve the wellbeing of the world through the great outdoors.
A little bit about the role…
We’re looking for a Digital Marketing Specialist to help deliver high-impact digital campaigns across email, paid media, and onsite channels.
This is a hands-on execution role focused on ensuring digital campaigns are accurate, aligned, and ready to launch across multiple channels. You’ll work closely with our Trade, CRM, eCommerce, Creative and Media teams to coordinate campaign assets, product priorities, and messaging so that our campaigns go live smoothly and perform strongly.
If you enjoy working across teams, love organisation and detail, and take pride in getting campaigns live seamlessly, this role will be a great fit.
This role can be based in Christchurch, New Zealand or South Melbourne, Australia.
What You’ll Do
Campaign Coordination & Delivery
- Translate trade campaign briefs into clear, actionable briefs for internal teams and agency partners
- Coordinate campaign elements including creative assets, product lists, copy, links and landing pages
- Ensure messaging, product priorities and offers are aligned across email, paid media and onsite experiences
Campaign Execution & QA
- Conduct detailed quality checks across campaign elements including:
- URLs and UTMs
- Product accuracy and pricing
- Creative and messaging alignment
- Landing page functionality
- Coordinate fixes across teams to ensure campaigns are launch-ready
- Support CRM campaign builds and digital campaign deployment processes
Onsite & SEO Campaign Support
- Ensure campaign landing pages are accurate and aligned to messaging
- Identify and flag basic SEO issues such as broken links or missing metadata
- Work with SEO and content teams to ensure campaigns support organic visibility
Workflow & Stakeholder Coordination
- Manage campaign timelines, asset deadlines and approvals
- Maintain campaign trackers and documentation
- Work closely with Trade, CRM, Creative, eComm and agency partners to keep campaigns moving
Campaign Learning & Improvement
- Contribute to post-campaign reviews with Performance and CRM teams
- Provide insights into campaign execution and operational improvements
- Support identification of optimisation opportunities across channels
What You’ll Bring
We’re looking for someone who thrives in a fast-moving digital environment and enjoys coordinating complex campaigns.
You’ll likely bring:
- Strong attention to detail and campaign execution discipline
- A collaborative mindset, working effectively across multiple teams
- Curiosity and interest in digital marketing trends and platforms
- A data-informed approach, using reporting and insights to improve performance
- The ability to manage multiple priorities and timelines
Skills & Experience
Digital Marketing
- Exposure to paid media platforms such as Google Ads, Meta or affiliate networks
- Basic understanding of SEO and product listing optimisation
- Experience with campaign tracking including UTMs and tagging
CRM & Lifecycle Marketing
- Hands-on experience with Klaviyo or a similar email marketing platform
- Building and deploying email or SMS campaigns
- Campaign segmentation, A/B testing and reporting
Analytics & Platforms
- Experience using Google Analytics or similar reporting tools
- Understanding of product feeds (Google Merchant Center or Meta Commerce)
Why Join Kathmandu?
- Work with a purpose-led outdoor brand focused on sustainability and wellbeing
- Be part of a collaborative digital team delivering impactful campaigns
- Gain experience across multiple digital marketing channels
- Opportunities to grow your career in digital marketing and eCommerce
Diversity, Inclusion & Belonging at KMD Brands
At KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.
We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone.
We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa New Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.
APPLY HERE – Join us in shaping a workplace where everyone belongs.
Review of applications will begin immediately and will continue until the position is filled.
Title: Digital Marketing Specialist
Company: Kathmandu
Location: South Melbourne, Victoria, Australia
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