Overview
Marketing Lead Jobs in Chester, England, United Kingdom at PFL Healthcare Ltd
Company Description
We are a growing consumer-focused medtech company, working in the sleep breathing space. We define ourselves a Sleep Health Platform: connecting people with products through data for better sleep.
Our model blends direct-to-consumer (D2C) marketing with clinical credibility, while also operating across retail and pharmacy channels in the UK and Europe.
We are in a phase of development, transition, and growth which means pace is high, structure is evolving, and there is real opportunity to shape how things are done.
Role Description
This is a pivotal role at the centre of our marketing function.
You will act as the bridge between strategy and execution, turning growth plans, and our brand positioning, into coordinated, effective activity across digital and retail channels while ensuring everything we do genuinely connects with our end users.
This is not just about managing campaigns. It’s about thinking like a strategist, creating like a storyteller, and delivering like an operator.
Why This Role Matters
This role is the connective tissue of our marketing function.
Without it, strategy risks staying theoretical and execution becomes fragmented. With it, we create a marketing engine that is aligned, creative, and effective across both digital and retail environments.
You will play a key role in shaping not just what we do, but how we grow.
Salary
£50,000 p/a
What we're looking for:
Experience
- 4–7 years in marketing, ideally in:
- Consumer health, medtech, wellness, or FMCG
- D2C and/or retail-driven businesses (with a clear end user focus)
- Experience delivering integrated campaigns across multiple channels
- Exposure to both digital and retail marketing environments
Skills
- Strong strategic thinking with hands-on execution capability
- Excellent briefing and communication skills
- Ability to translate customer insight and high level strategy into compelling campaigns
- Strong organisational and project management skills
- Commercial awareness and results focus
Person Profile
- A strategic marketer who can zoom out and in with ease
- Creatively driven, with a sharp instinct for what will connect with real people
- Comfortable working with ambiguity and evolving structures
- Resilient, adaptable, and willing to experiment and learn from mistakes
- Resourceful and able to deliver impact with limited budget
- Engaging, persuasive, and confident leading others without heavy hierarchy
Key Responsibilities
1. Translate Strategy into Action
- Work closely with the Chief Growth Officer to shape and interpret growth and positioning strategy
- Turn strategic direction into clear marketing plans, campaigns, and priorities
- Define success metrics and ensure activity ladders up to commercial outcomes
2. Campaign & Channel Orchestration
- Coordinate execution across:
- Ecommerce
- Website and app
- Social and digital channels
- Retail and pharmacy environments
- Create clear, actionable briefs for internal teams and external partners
- Ensure consistency and alignment across all touchpoints
- Consider the multinational nature of our business, and ensure execution is aligned with market and local consumer need
3. Retail & Channel Integration
- Work closely with the sales team to align marketing with retail strategy, and support their execution
- Ensure brand positioning and messaging translate effectively into:
- Retail environments (e.g. Boots, Sainsbury’s)
- Online pharmacies and European partners
- Support product launches and in-store / partner activity
4. Customer-Centred Creative Thinking
- Develop a deep understanding of our end users, their needs, motivations, and barriers
- Shape messaging and campaigns that resonate emotionally and stand out in the market
- Balance creative thinking with clinical credibility
5. Own the Marketing Operating Rhythm
- Run campaign planning and alignment meetings
- Manage timelines and coordinate multiple workstreams
- Maintain momentum and ensure delivery against priorities
6. People Leadership & Influence
- Lead and motivate cross-functional teams and partners
- Provide clarity, direction, and energy to execution teams
- Build strong relationships across marketing, sales, product, and clinical stakeholders
7. Test, Learn, and Optimise
- Work comfortably in an environment of ambiguity and change
- Design and run experiments to improve performance
- Make smart decisions with developing data streams and limited budget
- Continuously refine approach based on results and insight
Title: Marketing Lead
Company: PFL Healthcare Ltd
Location: Chester, England, United Kingdom
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