Overview
Head of Digital Jobs in Sydney, New South Wales, Australia at TALENTD Recruitment
Role : Head of Digital (eCom & Performance)
4 days in office, 1 day wfh.
We are working with one of Australia's leading DTC health and fitness supplement brands who are on the hunt for a Head of Digital. This person will have real P&L ownership, a high-performing team and executive support to move fast and drive profitable growth.
You'll lead a team of 5–6 and own the full digital growth function:
- 4 global Shopify sites- CRO, UX, merchandising and checkout optimisation
- ~$4M/year in paid media across Meta, TikTok and Google
- CRM lifecycle via Klaviyo, SMS and Tapcart- campaigns, flows, segmentation and retention
- eCommerce P&L: revenue, margin, CAC, MER, contribution margin and forecasting
- Structured testing and experimentation across creative, audiences, landing pages and offers
Key Responsibilities
- Own the eCommerce P&L end-to-end and lead weekly/monthly forecasting and performance reporting
- Own paid media strategy and execution across Meta, TikTok and Google with a rigorous testing system
- Own Klaviyo, SMS and Tapcart- lifecycle flows, segmentation, retention and list growth
- Own the Shopify roadmap across all 4 global sites and lead a structured CRO testing program
- Work closely with the Brand Manager, Digital Marketing Director and senior leadership team
Must-Have
- 8+ years in digital / eCommerce growth with 3+ years leading a team.
- Proven P&L ownership inside a high-growth DTC scale-up- not traditional retail or wholesale.
- Strong mastery of Shopify and Klaviyo
- Track record of scaling paid spend while maintaining CAC, MER and margin discipline
- Experience operating inside a business doing multi-million dollar monthly revenue
Title: Head of Digital
Company: TALENTD Recruitment
Location: Sydney, New South Wales, Australia
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