Overview
Marketing Director Jobs in Southeast Asia at BettingJobs
BettingJobs is working with a successful South East Asia-based operator who are looking for a Marketing Director to join their team on a remote basis. Our client have offices across Thailand and Laos and this specific role would require a Thai speaker with Thai marketing experience.
Key Responsibilities:
- Define and execute short-term and long-term marketing strategies aligned with business objectives.
- Translate business goals into clear, actionable marketing roadmaps and KPIs.
- Present marketing performance, insights, and recommendations to senior management.
- Own acquisition strategy with a strong focus on ROI, CPA, CAC, and payback period.
- Drive First-Time Deposit growth and revenue efficiency.
- Optimize marketing spend to achieve sustainable and profitable growth.
- Oversee data-driven decision-making using performance metrics and dashboards.
- Strengthen brand positioning and awareness, especially for high-value players.
- Oversee creative, content, and branding teams to ensure consistency and performance.
- Design and optimize end-to-end marketing funnels.
- Support operations and CRM teams to improve retention rate.
- Develop lifecycle marketing strategies for customer value maximization.
- Align marketing initiatives with retention and reactivation programs.
- Lead and manage cross-functional marketing teams, including:
- o Acquisition
- o Creative & Content
- o Branding
- o CRM / Retention
- o Performance & Data
- Propose scalable marketing team structures for long-term growth.
- Coach, evaluate, and develop team performance.
Requirements:
- Proven experience as a Marketing Director / Head of Marketing or equivalent senior role.
- Strong background in performance marketing, data analysis, and strategic planning.
- Experience managing large budgets and multi-functional marketing teams.
- Ability to balance data-driven performance marketing with brand strategy.
- Strong leadership, communication, and decision-making skills.
- Able to work in fast-paced, high-responsibility environments.
- English communication skills required (Thai-speaking environment preferred).
Title: Marketing Director
Company: BettingJobs
Location: Southeast Asia
Category:
