Overview
Marketing Assistant Manager, Pepsi Activation&Commercialization;市场助理经理，百事品牌运作与执行 Jobs in Shanghai, Shanghai, China at PepsiCo
Overview
- Lead Pepsi CNY digital & social activation and below-the-line activations including pack/POSM design, on-ground program development, and bottler alignment
- Support on Pepsi CNY & standardized campaign development and execution
Responsibilities
- Lead Pepsi CNY digital & social activation executions including owned media/ paid media contents & media collaboration engagements
- Lead below-the-line campaign assets development including pack/ POSM/ KA activation idea etc.
- Support Pepsi CNY thematic campaign creative development including KV/ TVC/ epic content
- Support CNY E2E digital platform development/ bottler communication/ finale media partnership
- Support on critical business plan development: JBP, AOP, QPP
- Support on monthly business shipment/ Nielsen/ kantar tracking
- Manage A&M budget and contracts to assure full alliance with financial control policies and executed accordingly to China region DOA
Qualifications
- Strong organizational skills to manage multiple campaign timelines and deliverables
- Ability to coordinate across internal teams and external agencies with professionalism and clarity
- Ability to interpret creative briefs and contribute to brand-aligned content development
- Clear and concise written and verbal communication
- Able to work in a fast-paced environment and adapt to shifting priorities
- Familiarity with tools like Excel, PowerPoint, and internal reporting dashboards
Title: Marketing Assistant Manager, Pepsi Activation&Commercialization;市场助理经理，百事品牌运作与执行
Company: PepsiCo
Location: Shanghai, Shanghai, China
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