Overview
KOL Specialist Jobs in Jakarta, Indonesia at Liquid Agency Indonesia
We’re looking for a driven and well-connected KOL Specialist to join Liquid Agency, someone who understands how to turn creators into real business impact—not just vanity metrics. In this role, you’ll be at the forefront of influencer strategy, from identifying the right voices and negotiating partnerships to executing campaigns that deliver measurable results for our clients. If you’re highly responsive, love being in the middle of fast-paced collaborations, and have a sharp instinct for spotting KOLs that truly move the needle, this is your chance to grow with a team that values execution, ownership, and results.
JOB RESPONSIBILITIES
KOL & Influencer Outreach
- Identify, recruit, and manage partnerships with relevant KOLs, influencers, and content creators across social media platforms (Instagram, TikTok, YouTube, etc.).
- Build and maintain strong relationships with influencers to ensure long-term collaboration.
Campaign Planning & Execution
- Develop influencer marketing strategies aligned with client goals.
- Coordinate campaign briefs, content requirements, and deliverables with KOLs.
- Ensure content aligns with brand guidelines, messaging, and KPIs.
- Monitor and track campaign execution, ensuring timely posting and compliance.
Negotiation & Contract Management
- Negotiate pricing, deliverables, and contracts with KOL's/ influencers.
- Ensure agreements meet client expectations and budget constraints.
Performance Tracking & Reporting
- Measure and analyze KOL campaign performance using key metrics (engagement rates, reach, conversions, etc.).
- Prepare reports and insights for internal and client presentations.
- Optimize campaigns based on data-driven insights.
Market Research & Trend Analysis
- Stay updated with industry trends, competitor influencer strategies, and platform algorithm changes.
- Identify new influencer marketing opportunities for brands.
Cross-Department Collaboration
- Work closely with social media, content, and paid media teams to align KOL strategies with broader marketing campaigns.
- Coordinate with clients to understand their brand needs and campaign objectives.
JOB REQUIREMENTS
Experience & Skills
- 2-4 years of experience in influencer marketing, social media, or digital marketing (agency experience preferred).
- Strong understanding of influencer marketing trends, platforms, and best practices.
- Excellent communication, negotiation, and relationship management skills.
- Ability to analyze data and generate actionable insights.
- Familiarity with influencer marketing tools like Upfluence, HypeAuditor, or similar.
- Proficiency in Excel, Google Sheets, and reporting tools.
Personal Traits
- Highly organized with strong attention to detail.
- Creative thinker with a strong sense of branding and storytelling.
- Passionate about social media and digital marketing.
- Able to work under tight deadlines in a fast-paced agency environment.
Title: KOL Specialist
Company: Liquid Agency Indonesia
Location: Jakarta, Indonesia
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