Overview
KOC/KOL Specialist Jobs in Jakarta, Indonesia at PT Beautymax Essential Indonesia
Company Description Beautymax Essential (PT Beautymax Essential Indonesia) is a dynamic beauty company built on the belief that beauty should be accessible, expressive, and empowering for everyone. With a growing portfolio of brands including ME5, BK Cosmetics, and AG, the company offers a wide range of products from nail polish to full-spectrum cosmetics and essential beauty staples. Guided by consumer insight and market agility, Beautymax Essential focuses on trend-aware, high-performing, and thoughtfully formulated products for both everyday wear and bold creative looks. The company is committed to responsible brand building, nurturing talent, and creating long-term value for partners, communities, and consumers. Team members are encouraged to think boldly, move fast, and stay closely connected to the people they serve.
Role Description The KOC/KOL Specialist is a full-time, on-site role based in Jakarta, Indonesia. This role is responsible for identifying, recruiting, and managing Key Opinion Consumers (KOC) and Key Opinion Leaders (KOL) across social media platforms to support brand awareness and campaign goals. The specialist will plan and execute influencer campaigns, including brief development, content calendars, and performance tracking, while ensuring alignment with brand identity and marketing strategies. Day-to-day tasks include monitoring social trends, maintaining close relationships with creators, negotiating collaboration terms, and coordinating with internal marketing, creative, and e-commerce teams. The role also involves analysing campaign results, optimizing future initiatives, and providing regular reports and insights to stakeholders.
Qualifications
- Experience in influencer marketing, KOL/KOC management, or social media partnerships, preferably in cosmetics, beauty, or personal care.
- Strong understanding of social media platforms (e.g., TikTok, Instagram, YouTube) and creator ecosystems in Indonesia, including current trends and consumer behavior.
- Proficiency in campaign planning and execution, including brief development, budgeting, timeline management, and performance reporting.
- Excellent communication and negotiation skills, with the ability to build and maintain professional relationships with creators, agencies, and internal teams.
- Analytical mindset with the ability to track, interpret, and optimize performance metrics (reach, engagement, conversion, ROI).
- Ability to work on-site in Jakarta with strong time management, organizational skills, and attention to detail.
- Fluency in Bahasa Indonesia and proficiency in English, both written and verbal.
- Comfort working in a fast-paced, growth-oriented environment and collaborating cross-functionally with creative, brand, and commercial teams.
- Passion for beauty, creator culture, and digital communities
Title: KOC/KOL Specialist
Company: PT Beautymax Essential Indonesia
Location: Jakarta, Indonesia
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