Overview
Influencer Marketing Coordinator Jobs in Brooklyn, NY at Toast Media Group
Influencer Marketing Coordinator
Location: Brooklyn, NY (Hybrid – 3 days/week in office)
About Toast Media Group
Toast Media Group is a social-first creative agency helping health, wellness and consumer brands build communities—not just campaigns. We specialize in organic social, influencer marketing, UGC partnerships designed to drive measurable business impact.
We're looking for an Influencer Marketing Coordinator who genuinely lives and breathes the creator economy. Someone who spends their free time discovering emerging creators, understands why certain partnerships resonate while others fall flat, and is excited by the intersection of culture, storytelling and performance.
Core Responsibilities
- Source, vet and recruit influencers for narrative-driven brand partnerships across Instagram, TikTok and YouTube.
- Evaluate creators using both quantitative and qualitative signals—including audience demographics, engagement quality, content style, brand fit, historical partnerships and overall influence within their niche.
- Build and maintain a robust influencer database, keeping meticulous records of creator information, outreach status, negotiations, content approvals, deliverables and campaign performance.
- Manage a high volume of creator relationships simultaneously while ensuring no details or deadlines fall through the cracks.
- Coordinate campaign logistics from outreach through execution, including contracts, product shipments, briefing, timelines and approvals.
- Support UGC creator sourcing and execution, understanding how paid social teams leverage creator content across Meta, TikTok and other advertising platforms.
- Understand the different objectives, KPIs and creative approaches between influencer marketing and paid UGC programs.
- Track campaign performance and assist with reporting, organizing creator data and identifying trends that inform future recommendations.
- Stay ahead of creator, platform and industry trends—particularly within the health, wellness and lifestyle space—and proactively surface new opportunities to the team.
- Collaborate closely with strategists, account managers, paid media and creative teams to ensure campaigns are delivered seamlessly.
What We're Looking For
- 2–4 years of influencer marketing experience at an agency or consumer brand.
- Experience managing a high volume of creators simultaneously across multiple campaigns.
- Deep knowledge of the health, wellness and lifestyle creator ecosystem.
- Strong understanding of what makes an effective brand partnership versus transactional affiliate or product-seeding campaigns.
- Experience evaluating creators using publicly available performance metrics alongside qualitative indicators like storytelling ability, audience trust and brand alignment.
- Highly organized with exceptional attention to detail and comfort managing complex workflows.
- Advanced proficiency in Google Sheets or Excel, with confidence organizing large datasets and tracking campaign performance.
- Familiarity with influencer marketing platforms and creator sourcing tools.
- Basic understanding of Meta Ads and paid social strategy, particularly how UGC assets are developed and evaluated for performance.
- Excellent written communication skills and confidence building relationships with creators.
- Curious, proactive and constantly researching what's working in creator marketing—and why.
Bonus Points
- Experience working with health/wellness, healthcare or parenting brands.
- Experience using Airtable or similar project management tools.
- Experience with influencer reporting platforms and social analytics tools.
- Familiarity with FTC guidelines and influencer contract processes.
- Strong point of view on the creator tech stack, from sourcing and CRM management to reporting and analytics.
Title: Influencer Marketing Coordinator
Company: Toast Media Group
Location: Brooklyn, NY
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