Overview
Head of Visual Merchandising Jobs in Bangkok City, Thailand at Lenskart.com
THE OPPORTUNITY
Lenskart is already on the ground in Thailand — and the next chapter is the big one.
We've built one of the world's fastest-growing eyewear brands, with 1,500+ stores and counting worldwide. In Thailand, our first 12 stores have proven the model and earned a foothold. Now we're ready to scale — and we're looking for the person who will own what walking into a Lenskart store feels like as we go from a dozen stores to a national network.
This is a build-the-engine role, not a maintain-the-status-quo one. You'll take a proven start and turn it into a repeatable, premium, unmistakably-Lenskart experience across every new opening. If you want the reach of an established brand with the energy and white space of a market still being written, this is that role.
What you'll own
- Set the vision. Define and execute the visual merchandising strategy for Lenskart in Thailand translating our global brand identity into a premium, locally resonant store experience that feels unmistakably us, from the window to the lens wall.
- Scale the network. Lead VM end to end across new store openings, remodels of the existing 12, and seasonal refreshes: layouts, fixtures, lighting, product display, signage, and window concepts with standards that make store number 13 and store number 130 equally sharp.
- Build the brand experience across every touchpoint. Create a seamless visual story across online, offline, and experiential retail partnering with Retail, Design, Product, and Marketing to turn campaigns into in-store moments people remember.
- Make excellence repeatable. Design the frameworks — VM guidelines, store audits, health scores, SOPs that let us scale fast without ever losing the premium feel. Flawless execution at twelve stores; flawless execution at scale.
- Bring launches to life. Own the visual strategy for product rollouts, brand campaigns, and festive and seasonal activations concepts that drive store traffic, engagement, and conversion.
- Build the team. Hire, lead, and grow a high-performing VM team across design and field execution as the Thailand footprint expands. You're not just doing the work you're building the capability.
- Manage the craft and the cost. Build relationships with VM vendors, production houses, and design partners across the region, and drive smart cost optimization that never compromises the aesthetic.
- Let data sharpen the design. Use store performance, customer insight, and VM analytics to understand what's driving conversion and turn that into better displays and better business outcomes.
What you bring
- A genuine eye strong design instinct, a gift for visual storytelling, and a feel for premium brand expression.
- Proven VM leadership across multi-store retail formats (eyewear, fashion, or lifestyle a strong plus).
- The rare blend of creative ambition and commercial sharpness — you care how it looks and how it sells.
- The energy and rigour to build programs, processes, and teams in a fast-paced, high-growth environment.
- Excellent cross-functional collaboration — you make Retail, Design, Product, and Marketing better together.
- Knowledge of the Thai retail landscape and consumer; Thai language and local market experience are a strong advantage.
Experience
- Bachelor's or Master's in Visual Merchandising, Design, Fashion Communication, Retail Management, or a related field.
- 10–15+ years in visual merchandising, including 5+ years in a leadership role.
- Experience managing VM for a large-format or multi-location retail network strongly preferred.
- Background in eyewear, fashion, lifestyle, or premium retail is a plus.
Why now
Twelve stores have proven Thailand wants what we're building. The next hundred are the opportunity. You'll work with the reach and resources of a global brand, in a market that's still wide open, with the mandate to set the visual standard for everything that comes next.
Come scale the face of Lenskart in Thailand.
Title: Head of Visual Merchandising
Company: Lenskart.com
Location: Bangkok City, Thailand
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