Overview
Head of Social Media Jobs in United States at Horizon Technology Recruitment
About the Company
We are partnering exclusively with one of the fastest-growing consumer health and performance brands in the world. The brand is premium, DTC-first, and creator-led, already operating at nine-figure scale across multiple markets — built in record time and backed by serious institutional capital, alongside a roster of world-class athlete and celebrity ambassadors.
Social is now the primary brand-building and demand-generation engine. This role owns it end-to-end, from strategy to daily output, and builds the AI-native social operation that lets a small team ship at 10x the usual velocity.
About the Role
This is a builder's role — full ownership of organic social across every priority platform, not a calendar-scheduling seat with a senior title. You will define the strategy, direct the content engine, integrate the brand's marquee ambassadors, and own the numbers that prove social's commercial impact.
Key responsibilities include:
- Owning end-to-end organic social strategy across Instagram, TikTok, YouTube Shorts, X, and LinkedIn — with global presence and localized adaptation for the US, UK, and APAC
- Building a social-first content engine that ships daily, and directing short-form video output hands-on
- Owning the hook-to-CTA framework, brand voice, and reactive/trend-jacking content within a 24-hour response window
- Integrating marquee athlete and celebrity ambassadors into brand-owned channels — owning cadence, framing, and social-native briefs
- Building an always-on community program with clear response-time, tone, and escalation SLAs
- Driving follower-to-customer conversion through coordinated social and lifecycle touchpoints
- Partnering with performance marketing to feed the paid social pipeline and identify organic-to-paid winners
- Owning weekly and monthly reporting, and tracking social's contribution to CAC, LTV, and brand awareness
- Embedding AI across every stage of the workflow — ideation, scripting, captions, trend detection, comment triage, and reporting — and building the SOPs and prompt libraries behind it
What We're Looking For
The following are non-negotiable:
✓Track record of growth — you can point to specific, defensible follower growth, engagement lift, and commercial impact you personally drove on branded accounts.
✓AI-native, not AI-curious — AI is already embedded in your daily social workflow and you can demonstrate the output. This is a day-one requirement, not a nice-to-have.
✓Hands-on producer — not just a strategist. You write hooks, brief shoots, and cut a vertical video yourself.
✓Platform depth — deep fluency on TikTok and Instagram, with strong command of YouTube Shorts and X, plus the analytics stack (native tools, Sprout / Dash Hudson / Emplifi class, UTM hygiene).
✓Ambassador integration — real experience bringing athletes, celebrities, or high-profile talent into brand social, not just influencer seeding.
✓Creative judgment — you can look at a draft post and tell in ten seconds whether it will work.
✓Leadership range — 6+ years in social, with 2+ leading a social function at a DTC, consumer, or creator-led brand.
Advantageous (not required):
- Health, wellness, premium supplements, beauty, or athletic performance category exposure
- Direct experience with TikTok Shop, Instagram Shopping, or YouTube commerce
- Experience building or working within a creator-led brand
- Exposure to AI video generation (Sora, Runway, Kling) and AI-assisted editing
- Experience running live shopping, creator livestreams, or event-driven social moments
- Multi-market social leadership across US, UK, and APAC
Title: Head of Social Media
Company: Horizon Technology Recruitment
Location: United States
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