Overview
Head of Paid Media and Performance Marketing Jobs in United States at CAKES body
About CAKES
CAKES body is a high-growth consumer startup focused on creating innovative solutions for
women and supporting women’s health causes. The company has scaled from $10,000 to
nearly $100 million in revenue in four years and is rapidly expanding across DTC, retail, and
emerging channels.
We are looking for a Director of Paid Media and Performance Marketing to help drive paid
media strategy, execution, and revenue growth across the business.
Reporting to the Chief Growth Officer, this person will be a hands-on operator who brings deep
expertise in paid social, particularly Meta and TikTok, along with experience across the broader
paid media landscape. They will be highly analytical, deeply curious, and relentless about
finding new ways to acquire and retain customers, improve efficiency, and raise the bar on
revenue performance.
This is a key role for someone who is comfortable managing today's needs while building the paid media function CAKES will need as it continues to scale.
KEY RESPONSIBILITIES
Paid Media Strategy and Management
● Own end-to-end paid media planning, execution, optimization, and reporting
● Lead paid social across Meta and TikTok, while expanding the business across
additional paid channels
● Translate company revenue and customer acquisition goals into channel plans, budgets,
forecasts, and clear performance expectations
● Manage campaign architecture, audience strategy, bidding, budget allocation, and
channel investment decisions
● Maintain a strong understanding of platform changes, competitive trends, and emerging
opportunities that could affect performance
● Partner with senior leadership to make clear investment recommendations based on
performance, business priorities, and growth potential
● Help shape the paid media team, tools, and operating processes as the function grows
Innovation and Testing
● Maintain a strong testing agenda across products, offers, audiences, creative, landing
experiences, campaign structures, and platform capabilities
● Actively test new Meta and TikTok products, ad formats, automation tools, targeting
approaches, and commerce solutions
● Work closely with the Chief Growth Officer to Identify emerging platforms, technologies,
and partners that could unlock meaningful growth and diversify our media mix
● Move quickly from test results to clear decisions, scaling what works and stopping what
does not
Performance, Analytics, and Reporting
● Lead performance across revenue, CAC, ROAS, conversion, AOV, and LTV
● Manage budgets, forecasting, pacing, channel allocation, and investment
recommendations
● Build clear, consistent reporting across paid channels, campaigns, products, audiences,
and creative
● Analyze results across platform data, GA4, attribution tools, and internal reporting
● Diagnose performance drivers and translate insights into clear actions across media,
creative, product, offer, and site experience
● Communicate performance, risks, opportunities, and recommendations clearly to senior
leadership and cross-functional partners
Creative and Cross-Functional Growth
● Partner closely with Creative to develop a high-volume, performance-driven testing
pipeline to identify the best messages and formats to drive scale and incremental growth
● Translate media insights into clear creative briefs, priorities, and learning agendas
● Work closely with Ecommerce on landing page, merchandising, conversion, offer, and
site testing
● Partner with Influencer and Creator teams to identify content, talent, and concepts that
can scale through paid media
● Integrate paid media into product launches, promotional planning, inventory decisions,
and broader go-to-market strategy
Qualifications
●7+ years of experience in paid media, performance marketing, or customer acquisition
● Deep expertise in Meta and strong experience scaling TikTok
● Experience managing additional paid channels, such as Google, Amazon, Pinterest, or
CTV
● Proven success driving significant revenue growth for high-growth DTC or e-commerce
brands
● Strong record of testing and adopting new platform products, tools, formats, and
solutions
● Experience managing and scaling substantial paid media budgets
● Strong analytical skills with experience across attribution, including MTA, marketing mix
modeling, forecasting, and performance reporting
● Deep understanding of how creative, ecommerce, influencers, offers, and media work
together to drive growth
● Ability to operate strategically while remaining close to day-to-day execution
● Experience helping build or scale a paid media team, with management of 1-2 direct
reports
● Strong cross-functional leadership and communication skills
●DTC and startup experience are required.
Base Salary Range: $150,000–$195,000/year
Plus performance bonus eligibility and full benefits package.
Title: Head of Paid Media and Performance Marketing
Company: CAKES body
Location: United States
Category:
