Overview
Head Of Marketing – Premium Womenswear Brand Jobs in London Area, United Kingdom at Fella and Jones
Fella & Jones are proud to be partnering with a premium womenswear brand in the search for a Head of Brand Marketing.
This is a rare opportunity to join a brand at a pivotal moment. Currently undergoing an exciting repositioning, the business is entering a new phase of growth and evolution. They are seeking a strategic and creative brand leader with a proven track record of transforming and elevating brands within the premium or luxury space.
About the Role
As Head of Brand Marketing, you will be the custodian of the brand — responsible for shaping its identity, voice, and market positioning. You will lead the development of a compelling brand world, ensuring consistency and creativity across every customer touchpoint.
This is a highly strategic role, requiring someone who can balance long-term brand building with commercial impact, and confidently lead a brand through change and growth.
Key Responsibilities
- Define and lead the overall brand strategy, positioning, and vision
- Drive brand repositioning, ensuring a clear, differentiated and elevated market presence
- Own and evolve the brand identity, tone of voice, and visual direction across all channels
- Lead the creation of seasonal campaigns, brand narratives, and storytelling frameworks
- Partner closely with Creative, Product, and Buying teams to ensure a cohesive brand message
- Oversee PR, communications, and brand partnerships to build awareness and desirability
- Ensure consistency of brand across retail, e-commerce, wholesale, and all customer touchpoints
- Develop and execute brand activations, events, and collaborations that bring the brand to life
- Lead and inspire the brand marketing team, fostering creativity and innovation
- Use customer insight and cultural trends to inform brand direction and relevance
About You
- Proven experience as a Head of Brand Marketing or senior brand leader within premium/luxury fashion
- Strong track record of brand building, repositioning, or transformation
- Deep understanding of brand storytelling, creative direction, and customer experience
- Experience working closely with creative and product teams to shape a brand vision
- A highly creative yet strategic thinker with strong commercial awareness
- Confident leader with the ability to influence at senior level and inspire teams
- Passion for fashion, culture, and building meaningful, long-term brand equity
This is an exciting opportunity to play a defining role in the next chapter of a growing premium brand — shaping its identity, elevating its presence, and driving long-term success.
Interested?
If this sounds like your next move, we would love to hear from you. Apply via LinkedIn or contact the team at [email protected]
Title: Head Of Marketing – Premium Womenswear Brand
Company: Fella and Jones
Location: London Area, United Kingdom
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