Overview
HEAD OF COMMUNITY & CONTENT Jobs in Sydney, New South Wales, Australia at TRAiDMIN
TRAiDMIN is an AI-powered quoting platform built for trades and construction businesses.
We’re on a mission to help tradies give admin the boot! Instead of spending nights and weekends buried in paperwork, tradies can spend more time on the tools, with family, or growing their business.
We’re now looking for someone to become the face of the TRAiDMIN community.
This is not a traditional marketing role.
It’s a hands-on role for someone who genuinely understands tradies, loves creating content, enjoys building relationships, and wants to help shape a category-defining startup from the ground up.
The Role
You will be the bridge between TRAiDMIN and the trade community.
One day you might be filming customer stories on construction sites. The next, interviewing tradies at an industry event, running a social campaign, organising a customer meet-up, or creating content with suppliers and distributors.
You will help us build the most trusted trade community in Australia.
What You Will Do
Community & Partnerships
- Build relationships with tradies, wholesalers, suppliers and industry partners.
- Become a recognised face of the TRAiDMIN brand.
- Attend trade events, supplier nights, industry functions and customer visits.
- Help recruit and onboard early customers and pilot groups.
- Capture customer feedback and bring insights back to the product team.
- Help create a community that tradies genuinely want to be part of.
Content Creation
- Film, edit and publish content across TikTok, Instagram, Facebook, LinkedIn and YouTube.
- Create customer stories, product demonstrations, interviews and event content.
- Turn real customer experiences into engaging social content.
- Capture behind-the-scenes startup and product-building content.
- Help showcase how AI can save tradies hours every week.
Social Media & Audience Growth
- Manage and grow TRAiDMIN’s social channels.
- Identify trends, conversations and opportunities within the trade industry.
- Create content that educates, entertains and builds trust.
- Build engagement with tradies, apprentices and trade business owners.
Brand Building
- Help shape the voice and personality of the TRAiDMIN brand.
- Ensure content feels authentic, relatable and grounded in real trade experiences.
- Support trade shows, product launches and customer events.
- Occasionally appear on camera as a presenter, interviewer or host.
About You
Required
- Strong social media and content creation skills.
- Comfortable filming, editing and publishing content yourself.
- Excellent storytelling ability.
- Confident speaking to people and building relationships.
- Self-motivated and comfortable working in a startup environment.
- Driver’s licence and access to a vehicle.
Highly Valued
- Experience working in the trades industry.
- Grew up in a tradie family – or supported a tradie in an administrative role.
- Previously worked for a wholesaler, supplier, manufacturer or trade-related business.
- Existing social media following or creator experience.
- Experience creating content for blue-collar audiences.
- Comfortable speaking with tradies and business owners.
- Experience attending trade events or industry functions.
- Familiarity with AI tools and content workflows.
Why Join the TRAiDMIN Community
- Open to Full time or Part Time Candidates
- Both in the office, and out on the road meeting the community
- Be employee #1 with shares in the company
- Direct access to the founders.
- Help shape a product from its earliest stage of growth.
- Build a personal profile alongside a rapidly growing startup.
- Opportunity for equity participation for the right candidate.
Most importantly, you’ll have the opportunity to help build one of Australia’s most ambitious trade technology businesses from the ground up.
Want to join us in kicking admin to the curb?
- Send us your Resume.
- Examples of content you’ve created.
- Links to your social channels (if applicable).
- And a short video telling us why you’d be a great fit for the TRAiDMIN community (send video applications to [email protected])
We’re far more interested in your ability to connect with people and create great content than where you’ve worked.
If you’ve got trade industry experience, a genuine love of content, and the personality to become a trusted voice within the trade community, we’d love to hear from you.
Title: HEAD OF COMMUNITY & CONTENT
Company: TRAiDMIN
Location: Sydney, New South Wales, Australia
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