Overview
Brand Manager Jobs in New Delhi, Delhi, India at Fraganote
Job Title: Brand Manager
Location: New Delhi
About Fraganote
Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences
perfume.
We are deeply obsessed with blends, stories, and the emotional architecture of fragrance.
Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary.
Conversations in our office range from olfactory construction to consumer psychology to
whether a vanilla note should feel smoky, creamy, or quietly powerful.
Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.
We operate somewhere between a fragrance lab and a creative studio.
Music is always playing — playlists are curated, not shuffled.
Perfume trials spark serious debate.
Ideas are tested quickly.
Ownership is assumed.
And every last Friday of the month is “Fun Friday” — which has been known to
include highly competitive Street Fighter battles on a PS5.
We move fast. We think long-term. And we care deeply about building something iconic.
If you’re excited about shaping a modern Indian fragrance house — not just participating in
one — you’ll feel at home here.
About the Role:
We are looking for a dynamic and strategic Brand Manager to lead brand growth initiatives,
strengthen market positioning, and drive impactful campaigns. The ideal candidate should
have hands-on experience in brand strategy, campaign execution, and performance
analysis.
Key Responsibilities:
- Develop and execute brand strategies aligned with business objectives
- Plan and manage integrated marketing campaigns (digital & offline)
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with internal teams (Sales, Digital, Creative, Product) for campaign
- execution
- Monitor brand performance metrics and optimize strategies accordingly
- Manage brand budgets and ensure ROI-driven execution
- Oversee content, creatives, and communication to maintain brand consistency
- Work with agencies and vendors for campaign rollouts
Required Skills & Qualifications:
- 4–5 years of experience in Brand Management / Marketing
- Strong understanding of digital marketing, social media & performance marketing
- Experience in campaign planning and brand positioning
- Excellent communication and presentation skills
- Analytical mindset with data-driven decision-making ability
- Proficiency in tools like Google Analytics, Meta Ads, Excel, etc.
- MBA in Marketing (preferred but not mandatory)
Preferred Industry Experience :
FMCG / Beauty / E-commerce / Retail / D2C
Title: Brand Manager
Company: Fraganote
Location: New Delhi, Delhi, India
Category:
