Overview
Head of Brand & Growth Jobs in Panama City, Panamá, Panama at Palmera
Location: Remote (Latin America) for initial 3-month transition period, with expectation to relocate to Panama. Presence required at key events throughout the year.
Type: 3 month flexible transition period to full-time.
About Palmera
Palmera is a cultural holding company based in Panama that develops and operates a portfolio of music, cultural, and community-driven projects.
Our ecosystem includes festivals, cultural experiences, and creative brands such as Panama Crossroads, Nación Kids, Club Paralelo, Edén and Cacao Amor. In parallel, Palmera is also a strategic shareholder in Tiki, a ticketing and cashless technology platform built for the events industry.
Our ambition is to build one of the most influential cultural ecosystems in Central America, connecting music, art, community, and technology.
We are now looking for a Head of Brand & Growth who will help us scale our audience, strengthen our brands, and coordinate the creative ecosystem that powers our projects.
Role Mission
Lead the growth and positioning of Palmera’s brands by developing audiences, coordinating creative talent, and executing marketing strategies across multiple cultural projects.
This role combines strategy, brand building, audience growth, and team coordination.
The person in this role will operate as a central marketing hub, working closely with leadership while coordinating designers, content creators, freelancers, and partners.
This role carries a high level of ownership and autonomy, with responsibility for shaping how Palmera grows its audience and brand presence.
Key Responsibilities
Brand & Storytelling
- Develop and maintain the narrative and positioning of Palmera and its portfolio of cultural brands
- Ensure visual and storytelling consistency across projects such as festivals, cultural experiences, and creative initiatives
- Translate creative concepts into clear and compelling communication strategies
Audience Growth
Design and execute strategies to grow audiences across digital platforms and owned channels
Build and manage the ecosystem of:
- social media
- community channels
- digital campaigns
Leverage audience data from ticketing and event platforms to improve targeting, retention, and growth strategies
Marketing for Cultural Events
- Lead marketing strategies for events and cultural experiences across the Palmera portfolio
- Plan launch campaigns, storytelling strategies, and audience engagement initiatives
- Collaborate with production teams to align marketing with the creative vision of each project
Creative Team Coordination
Coordinate freelancers and creative collaborators including:
- designers
- photographers
- video editors
- content creators
- community managers
- public relations and press
Act as the central point of organization to ensure timelines, quality, and consistency
Operate the marketing function as a lean creative agency within the company
Campaign Execution & Performance
- Design and oversee marketing campaigns across organic and paid channels
- Monitor performance and optimize campaigns based on data and insights
- Develop clear and simple reporting systems to track audience growth and campaign effectiveness
Success in This Role
Success in this role will be measured by:
- Growth in audience size and engagement across key platforms
- Performance of marketing campaigns (reach, conversion, ticket sales)
- Strength and consistency of brand identity across projects
- Ability to coordinate and deliver campaigns on time and at a high level of quality
- Contribution to the overall growth and positioning of Palmera’s ecosystem
Ideal Profile
We are looking for someone who combines creative sensitivity with strong execution and strategic thinking.
You might come from backgrounds such as:
- cultural projects
- music or events
- creative agencies
- startups
- digital media
Key traits:
- Strong understanding of digital culture and online communities
- Experience managing creative collaborators and freelancers
- Strategic thinking with the ability to execute and deliver results
- High aesthetic sensitivity and strong storytelling ability
- Organized, proactive, and comfortable working in fast-paced environments
- Fluency in both English and Spanish is required
Experience in music, culture, entertainment, or creative industries is highly valued.
What Makes This Role Unique
This is not a traditional corporate marketing role.
It is an opportunity to help shape a cultural platform with ambitions to grow regionally, working at the intersection of:
- music
- culture
- community
- events
- technology
The person in this role will work directly with leadership and play a key role in shaping how Palmera grows its audience and influence.
Compensation
Compensation will depend on experience and location. We are open to flexible structures and value long-term alignment.
How to Apply
Please send:
- your resume
- your portfolio or examples of projects you have worked on
- links to campaigns, brands, or cultural initiatives you have helped build
- a short note explaining why this role interests you
- a brief response (max 1 page): how you would approach growing the audience for a cultural brand or event like those within Palmera
- your current location and availability, including willingness to relocate to Panama
Title: Head of Brand & Growth
Company: Palmera
Location: Panama City, Panamá, Panama
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