Overview

Freelance Graphic Designer Jobs in United States at Byla Rielle & Co.

Freelancer Graphic Designer: Meta Creative Testing, Meta Prospecting Ads, Email Marketing Design, Web Pop‑Up Forms

Company: Byla Rielle & Co.

Location: Remote (Pacific Time/friendly hours preferred)

Engagement: Contract

About Bentley Rose & Co.

Byla Rielle & Co. is a Direct to Consumer (DTC) e-Commerce women’s athleisure apparel company based in Orange County, California. We are building an elevated, high performing web and email experience, along with the lifecycle journey with our marketing and advertising for our valued customers.

You must be data driven, results oriented and take challenges head on. You must be organized and proficient in the most updated technology for creative advertising (10 – 15 Ads per week), web and email marketing design. See full Responsibilities and Requirements below.

The Opportunity

We’re seeking a performance minded Graphic Designer to own deliverables for a high velocity Meta Creative Testing and Prospecting Ads, Web Pop‑Up Forms as well as email marketing design.

The role will follow the methodology of: High paced use of Creative Testing on Meta for lower Customer Acquisition Cost (CAC) to acquire email addresses (company assets) simultaneously working to hit highly receptive response to Creatives to then be moved to Prospecting Ad placement. 

Results: Paid traffic to grow email list, design high value creative lifecycle messaging, and test rigorously to improve revenue and retention.

What You’ll Do

Paid / Meta Ads Creative (Direct Response Marketing): Show customers how our products solve their problems, while inspiring, educating and adding value. We are not a discount brand and will not promote discounts.

  • Produce 10 – 15 new ad creatives/week (static, carousels, light motion) for Creative Testing to Prospecting. Focus on low cost Customer Acquisition Costs (CAC).
  • Research trends and concepts via Meta Ads Library; propose hooks, offers of problem solving, and story angles.
  • Maintain brand consistency, what are we doing for the customer, solving their problem, brand stories, brand color(s), type, imagery, etc. across all touchpoints.
  • Contractor is responsible for approved ads to be submitted to Ads Team for Creative Testing as well as Prospecting Ads.
  • Work collaboratively and have weekly meetings with Director of Operations and Ads Team to align brand, performance goals, and creative needs.

Pop‑Ups and List Growth

  • Design high converting email capture pop‑ups (desktop/mobile), with 3 on arrival designs and 2 exit intent designs; including secondary capture confirmation design with offer messaging.
  • Propose and iterate offers (e.g., 15% off, free shipping) and optimize toward strong capture rates.
  • Build capture experiences in Klaviyo; maintain deliverability best practices.
  • Manage the email and testing calendar, record results, and advise on improvements.

Email / Creative

  • Welcome Series (5‑email sequence): design templates and modules for rapid iteration. Post‑Purchase (5 emails), Abandoned Cart (2), Abandoned Checkout (2), Win‑Back (3), Browse Abandonment (1), Back‑in‑Stock/“Almost Gone” (2).
  • Design and deliver one (1) campaign newsletter per week with clear storytelling (the problems we solve with our products) and CTAs. To be delivered ahead of time for the approval process as outlined in the Marketing Calendar.
  • Build a lightweight, modular template system (headers, product blocks, social proof, plain‑text variants) aligned with the Brand Message and Visual Brand Standards.
  • Devise and execute A/B Tests (A/B testing in the context of user experience (UX), Conversion Rate Optimization (CRO), and other marketing and technology focused applications).
  • Distill key insights (data driven) into actionable next steps that impact overall performance of email channel.
  • Grow email list, healthy/deliverability of email list, and improve the repeat customer purchase rate.
  • Review weekly reports with team of key metrics, analysis, and insights into what is and isn’t working.

Testing and Optimization

  • Run an ongoing A/B testing calendar across emails and ads (one variable at a time): subject line, send day/time, CTA, layout/plain‑text vs designed, segments, offer, hook in partnership with internal and external marketing and advertising teams.
  • Distill insights into next steps; iterate quickly based on CTR (Click Through Rate), CVR (Conversion Rate), RPR (Repeat Purchase Rate), and deliverability health.
  • Identify clean attribution with applicable promo code delivery (onsite reveal vs. email) and healthy, accurate, streamlined lists. Credit given on “Last Click” measurement, no exceptions.
  • Responsible for meeting Budget Requirements Monthly, Quarterly and Annually. 

Collaboration and Cadence

  • Align weekly with Paid Ads Team and Email/CRM lead on goals, briefs, and calendar.
  • Share asset needs; UGC (User Generated Content), product, and lifestyle, and manage a simple content/experiment backlog.
  • Contractor/Client shall be responsible for scheduling and calendar generation to include but may not be all inclusive of the subject line, body copy, call outs, etc. (coordinated with Contractor and Paid Ad Company).
  • Manage standards for all Brand Voice, visual elements of Brand through use of Brand colors, fonts, and design aesthetics, and expand on the Visual Brand Guide as needed to establish consistency.

Success Metric Examples

  • Pop‑ups: conversion rate, list growth, deliverability/engagement.
  • Email: revenue per recipient, Click Through Rate (CTR), Conversion Rate (CVR), Repeat purchase Rate, engaged list growth. Credit to be obtained by “Last Click” measurement.
  • Ads:  Creative Test win rate, Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Action (CPA) / Return on Ads Spend (ROAS ) improvements, thumb‑stop rate measuring how effective a video or ad captures a viewer’s attention and number of impressions. Did we get the email address, or the sale?
  • Velocity:   10 – 15 new ads/week; weekly newsletter delivered; flow refresh cadence.

What You’ll Bring (Requirements)

  • 5+ years designing performance creatives for paid social and lifecycle email.
  • Portfolio showcasing ad creatives and email flows/campaigns with measurable outcomes.
  • Experience with Hotjar/clickmaps; basic video editing for short form placements.
  • Copy writing experience; partner to copy; can propose hooks, subject lines, and CTA variants.
  • Hands on with Klaviyo (or similar ESP) and Privy/Klaviyo pop‑ups.
  • Data driven mindset (GA4/ UTMs (Urchin Tracking Model/Shopify Data); able to translate insights into specific creative changes and collaborate with ad and marketing teams.
  • Strong organization and project management; able to manage multiple deadlines.

How We’ll Work

  • Contractor and Client to have weekly standing conference call (Zoom Meeting or the like) to evaluate performance of email campaigns and scope of work, along with the Paid Ad Campaigns with the relevant parties associated with such other scope of work.
  • Cross collaboration and insights to better approach the customer through data learning will be essential for implementing better material each week.

What to Include in Your Application

  1. Portfolio with ad creatives and email work (include at least one welcome flow and one campaign).
  2. Copy samples (subject lines, hooks, CTAs) that you’ve written for ads/emails.
  3. Weekly newsletter sample: link one or explain, call out the goal, segment, and outcome
  4. Share two (2) ad creatives with results
  5. Provide one (1) lifecycle flow you designed

Contract and Compensation

Type: Contract (1099 or vendor)

Hours: Flexible based on project load

Start Date: ASAP

Title: Freelance Graphic Designer

Company: Byla Rielle & Co.

Location: United States

Category:

 

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