Overview
DTC Organic Creative Strategist / Director Jobs in Canada at Humbler
MUST HAVE DTC EXPERIENCE
Humbler is a premium men's jewelry brand inspired by discipline, ambition, faith, stoicism, history, and timeless masculinity.
We are not looking for a typical Social Media Manager.
We're looking for someone to build the world around our brand and transform our Instagram into a media company that drives millions of organic views and to overall drive revenue. Think, the redbull of men's jewelry.
If you think in viral content systems instead of only individual posts, this role is for you.
Responsibilities include:
- Develop an overall organic content strategy focused on Instagram growth.
- Create recurring content series and content franchises.
- Build the narrative and "world" surrounding the brand.
- Brainstorm viral content concepts for organic + potentially paid traffic every week.
- Develop storytelling around masculinity, discipline, success, faith, history, philosophy, and culture.
- Create content that ties current events and cultural moments ex. July 4th, Veteran's Day, etc. back to the brand.
- Research viral trends and adapt them without losing our brand identity.
- Build repeatable content systems instead of one-off viral videos.
- Direct the creative vision for Reels, carousels, graphics, and short-form video.
- Generate hooks, scripts, captions, and storytelling angles.
- Help create content that people share, save, and discuss.
- Analyze top-performing content and continuously improve creative strategy.
- Work directly with the founder to evolve the brand into a category-leading media presence.
Title: DTC Organic Creative Strategist / Director
Company: Humbler
Location: Canada
Category:
