Overview
Freelance Content Creator Jobs in Greater London, England, United Kingdom at Susan Caplan
Brand: Susan Caplan
Location: London
Type: Freelance / Ongoing
Focus: Organic + Paid Social Content (Instagram / TikTok)
About the Role
We’re looking for a freelance content creator to produce low-fi, social-first content for Susan Caplan. A vintage jewellery brand with a strong focus on storytelling, styling, and timeless fashion.
This role is about creating content that feels native to Instagram and TikTok, not traditional campaign creative.
You should be comfortable producing content that looks and feels like it belongs in-feed authentic, unpolished, and engaging.
What You’ll Be Doing
Creating short-form video content (Reels / TikTok) for both:
- Organic social
- Paid ads (Meta / TikTok)
Shooting lo-fi, iPhone-style content including:
- Jewellery styling
- Outfit pairings
- Product storytelling / heritage angles
Editing content natively (CapCut / in-app tools preferred)
Delivering:
- 8–20 pieces of content per month (flex depending on output)
- Variations of top-performing creatives for paid testing
Staying close to:
- Social trends
- Hooks / formats that drive engagement and conversion
What We’re Looking For
- Proven experience creating UGC or social-first content (fashion / jewellery / lifestyle preferred)
Strong understanding of:
- What performs on Instagram & TikTok
- Hook-driven content
- Content that converts
Ability to:
- Work quickly and iterate
- Take direction but also bring ideas
Good taste level:
- Interest in vintage, fashion, styling, culture
Nice to Have (but not essential)
- Experience creating paid social ads
- Understanding of performance metrics (CTR, hook rate, etc.)
How to apply
- CV
- Portfolio or examples of previous work (links preferred)
- (Optional) Links to personal or creator social accounts
Please send your application to:
Title: Freelance Content Creator
Company: Susan Caplan
Location: Greater London, England, United Kingdom
Category:
