Overview
Founder’s Associate — Brand, Content & Operations (Full-Time, Hong Kong) Jobs in Hong Kong, Hong Kong SAR at No Expert Co.
About Us
Social Concepts Holdings is a small, fast-moving, multi-faceted group spanning retail and creative concepts (No Expert Co. and our dog-lifestyle brand Strolling), technology (Qlub), and angel investments (Social Concepts Ventures). We launched Strolling in 2026 and we're building toward becoming the cool dog-lifestyle brand in Asia, with expansion into Tokyo and Shanghai on the horizon.
If you think most pet brands look the same (and a little boring), you'll fit right in. We're design-obsessed, entrepreneurial, and building something with real momentum.
The Role
This is a rare, high-growth opportunity for someone early in their career who wants to learn how a brand and a business are built from the inside. You'll be the founder's right hand in Hong Kong—part content and growth, part operations—keeping day-to-day things moving so the founder can focus on creative direction and the wider group.
The founder owns creative direction and brand vision. You bring it to life: producing content, growing the audience, managing orders, running our monthly pop-up, and coordinating with our China back-office team. You'll wear a lot of hats, learn fast, and be trusted with real ownership early on. If you're ambitious, hands-on, and want to grow with a brand, this is for you.
What You'll Own
Content & Growth
- Executing a monthly content plan aligned to the founder's creative direction
- Creating and editing Reels and TikToks with strong hooks, pacing, and trend awareness
- Writing captions in a cool, minimal, English-first brand voice
- Helping grow reach, followers, and engagement, and reporting on simple monthly metrics
- Coordinating UGC and micro-influencer content
Operations
- Managing day-to-day order flow and fulfilment, coordinating with our China back-office team
- Helping plan and run our monthly pop-up event in Hong Kong—setup, staffing, sales, content capture, and pack-down
- Acting as the founder's day-to-day point person in HK, keeping projects and to-dos on track
- Handling logistics, inventory coordination, and vendor/partner liaison
- Occasional light support across our sister brands (Qlub, Ventures) as needed
What We're Looking For
- Roughly 1–3 years of experience (internships count)—this is an early-career role
- A genuine self-starter with strong organisational instincts and a good eye for content
- Native or fluent in social media culture (Instagram, TikTok) with a design-led aesthetic sense
- Energetic, hands-on, and happy to muck in—no task too big or small
- Comfortable coordinating with a China-based team (Mandarin a strong plus)
- Based in Hong Kong and able to be hands-on in person, including at the monthly pop-up
- Bonus: a portfolio or examples of content or accounts you've worked on
Details
- Full-time, based in Hong Kong
- Salary: around HK$20,000/month, depending on experience
- Mix of in-person (pop-up, ops, founder coordination) and flexible content work
- A high-ownership, high-learning role with room to grow as the brand scales across Asia
How to Apply
Please send:
- Any content, accounts, or projects you've worked on (even personal or student projects welcome)
- A short note on why this role excites you
- One quick thought: what's the first thing you'd change about @strolling.hk?
We care more about energy, taste, and hustle than a perfect CV.
Title: Founder’s Associate — Brand, Content & Operations (Full-Time, Hong Kong)
Company: No Expert Co.
Location: Hong Kong, Hong Kong SAR
Category:
