Overview
Executive Creative Director Jobs in Central & Western District, Hong Kong SAR at HSBC
Some Careers Have More Impact Than Others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Marketing uses creativity and business flair to help drive top-line revenue growth for our Businesses by optimising market opportunities, our brand strength and customer insight. We are currently seeking an Executive Creative Director to join us.
GCB 4
Responsibilities
- Champion the in-house creative vision, ensuring work is distinctive, meaningful, and aligned to HSBC’s brand and strategic priorities
- Lead creative direction to translate complex financial propositions into clear, compelling creative ideas that resonate across channels and audiences
- Drive experimentation with new formats and platforms to keep HSBC’s creative output current and competitive
- Bring external inspiration and best practice into the team, raising ambition and creative standards
- Present and defend creative recommendations with clear rationale grounded in customer insight and business context
- Partner with internal and external stakeholders to shape clear, insight-led briefs and unlock creative ideas from concept to delivery
- Apply internal and external insights / data points to inform creative direction and channel strategy to achieve business and brand outcomes
- Embed agile and innovative ways of working and Martech to accelerate speed-to-market and creative impact
Requirements
- University degree in Marketing, Communications, Journalism or a related discipline
- Proven senior creative leadership experience in delivering integrated campaigns for premium brands, preferably financial services, with event and PR management skillset
- Strong creative, strategic and conceptual thinking, with ability to turn business objectives and insights into clear creative direction and breakthrough ideas
- Comfortable working at pace in agile environments, balancing multiple priorities under agreed timelines
- Proficiency in both English and Chinese
Title: Executive Creative Director
Company: HSBC
Location: Central & Western District, Hong Kong SAR
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