Overview
Event Marketing Specialist Jobs in Federal Territory of Kuala Lumpur, Malaysia at ASUS
Responsibilities:
- Develop and execute integrated event marketing plans, including product launches, roadshows, media gatherings, and experiential campaigns aligned with business objectives.
- Collaborate closely with Brand, Product, and Sales teams to deliver compelling product storytelling and consistent messaging across all event touchpoints.
- Manage end-to-end event execution, from concept development and planning to on-site operations, ensuring timelines, budgets, and deliverables are met.
- Lead agency and vendor management, including briefing, coordination, and quality control to ensure high-standard and timely execution.
- Oversee the production of all event-related materials, including event setup, visual merchandising, and digital content, to drive engagement and brand impact.
- Ensure all events adhere to brand guidelines and deliver a premium, consistent, and immersive brand experience.
- Track and manage event budgets effectively to ensure optimal resource allocation and cost efficiency.
- Measure event performance against defined objectives (e.g., attendance, engagement, conversion) and deliver post-event analysis with actionable insights.
- Stay up to date with industry trends and introduce innovative ideas to continuously elevate event effectiveness and audience engagement.
- Anticipate risks and proactively resolve issues to ensure smooth and successful event delivery.
Why Join Us
- Be at the forefront of launching next-generation tech and shaping customer experiences through impactful events.
- Own high-visibility projects that drive real business impact across retail and consumer touchpoints.
- Bring bold ideas to life and push creative boundaries in delivering premium brand experiences.
- Thrive in a fast-paced environment that values ownership, innovation, and continuous growth.
Requirements:
- Diploma or Degree in Event Management, Marketing, or a related field.
- Minimum 2–3 years of experience in event marketing, event management, or a related role.
- Strong understanding of event planning and execution, including both virtual and on-ground events.
- Strong interest in IT products, consumer technology, or gadgets.
- Strong project management skills with the ability to handle multiple tasks while maintaining attention to detail.
- Good analytical, problem-solving, and communication skills, with a proactive and creative mindset.
- Positive team player with strong interpersonal skills, able to work independently and collaborate effectively in a fast-paced environment.
- Good command of English and Bahasa Malaysia (spoken and written); Mandarin is an added advantage.
Title: Event Marketing Specialist
Company: ASUS
Location: Federal Territory of Kuala Lumpur, Malaysia
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