Overview
Creative Content Lead Jobs in Marrickville, New South Wales, Australia at Billini
We’re looking for a passionate and commercially minded Creative Content Lead to join our team. Reporting to the Head of Creative, this role will be responsible for bringing our brand vision to life through compelling, high-performing content across all customer touch points.
As a hands-on creative leader, you will oversee the development, execution, and optimisation of content across campaigns, ecommerce, social media, paid channels, CRM, and retail environments. You will lead content strategy, campaign execution, and creative production while ensuring every piece of content aligns with our brand identity and contributes to business growth.
This is an exciting opportunity for a strategic thinker and creative storyteller who thrives in a fast-paced retail or fashion environment and is passionate about creating content that delivers both brand impact and commercial results.
Key Responsibilities
Creative Direction & Campaign Development
- Lead the development and execution of creative campaigns, including hero campaigns, lookbooks, digital photoshoots, and seasonal content initiatives.
- Direct creative execution on set across campaign, ecommerce, and content shoots, ensuring alignment with brand standards and campaign objectives.
- Provide creative leadership to photographers, videographers, stylists, talent, and production teams.
- Translate campaign concepts into engaging content narratives, channel strategies, and actionable briefs.
- Partner closely with the Head of Creative to ensure all content reflects the broader brand vision.
- Coordinate campaign rollout plans, timelines, deliverables, and stakeholder responsibilities.
- Develop comprehensive creative briefs for Social, PR, Influencer, Ecommerce, Retail, and Creative teams.
- Review and approve creative assets to ensure quality, consistency, and effectiveness.
- Support campaign production planning and budget management.
Content Strategy & Planning
- Develop and lead the overarching content strategy across awareness, consideration, conversion, and retention stages of the customer journey.
- Create seasonal content plans aligned with campaign launches, product priorities, and key trading periods.
- Build integrated content ecosystems that connect Social, Influencer, PR, CRM, Ecommerce, and Retail channels.
- Balance brand-building initiatives with commercial objectives and performance outcomes.
- Collaborate with Product, Buying, Ecommerce, and Retail teams to identify content opportunities that support business goals.
- Analyse content performance and provide recommendations to improve engagement, conversion, and revenue contribution.
- Partner with Digital Marketing and Ecommerce teams to align content initiatives with broader business performance objectives.
- Oversee content asset management and maintain an organised content library.
Brand Leadership & Innovation
- Monitor emerging trends, consumer behaviour, cultural conversations, and platform developments.
- Identify innovative storytelling opportunities and new content formats.
- Drive initiatives that strengthen brand relevance, differentiation, and customer engagement.
- Act as a guardian of the brand identity, ensuring consistency across all channels and customer touchpoints.
- Maintain and evolve content standards, visual guidelines, and storytelling frameworks.
Leadership & Cross-Functional Collaboration
- Inspire and guide Social, PR/Influencer, Ecommerce, and Retail teams through clear creative direction and storytelling frameworks.
- Lead campaign kick-offs, content planning sessions, and creative reviews.
- Mentor and develop content-producing team members through coaching, feedback, and performance management.
- Foster collaboration across departments to ensure seamless and integrated campaign execution.
- Champion best-practice content creation and customer-first storytelling throughout the business.
About You
To succeed in this role, you will bring:
- Proven experience in a senior content, content strategy, or creative content leadership role.
- Hands-on experience leading photoshoots and directing creative teams on set.
- Strong understanding of content strategy across the full customer journey, from awareness to conversion and retention.
- Demonstrated success developing content strategies that deliver both brand growth and commercial outcomes.
- Experience managing multi-channel content plans across social media, paid media, CRM, ecommerce, and PR.
- Strong knowledge of digital platforms, audience behaviour, and content best practices.
- Excellent analytical skills with the ability to turn performance insights into actionable strategies.
- Outstanding stakeholder management, communication, and influencing skills.
- Experience within fashion, retail, lifestyle, or consumer brands.
- Strong commercial acumen and understanding of ecommerce and performance marketing.
- A proactive, collaborative, and solutions-focused mindset.
Why work at Billini?
- Competitive remuneration package
- Hybrid working arrangement: 1 day work from home, 4 days work from the office
- Generous staff discounts on Billini and Banbe products
- Enjoy regular team bonding events
- Modern office space in Marrickville
- Close to transport links – our office is less than a 10 minute walk from Sydenham metro train station
- A paid day off on your birthday
- Enjoy everyday discounts & offers from over 1,000 well-known retailers
- Access to Wellness Hub to support your mental and physical wellbeing
- Dog friendly office
If you are a strategic content leader with a passion for storytelling, creative excellence, and commercial success, we'd love to hear from you
Title: Creative Content Lead
Company: Billini
Location: Marrickville, New South Wales, Australia
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