Overview
Employer Branding & Internal Communication Manager Jobs in Üsküdar, Istanbul, Türkiye at Ülker
At Ülker – part of pladis Global, we all know what it means to ‘bring it’. Whether it’s our passion, team spirit or go-getting attitude. Our courage. Our ownership. Our whole selves. Our care and compassion. We bring it. Day in, day out.
Ülker stands as a leading food company in Türkiye and its region, supported by its successful international operations. Our 16,000 colleagues – across our global network of bakeries, distribution sites and offices – each with their own unique, diverse experience of happiness, come together with one shared purpose: to bring happiness with every bite, we say: “Winning feels good, winning together feels better!”
pladis is looking for Employer Branding & Internal Communication Manager for our pladis TURCA Human Resources Team.
The role reports directly to the region CHRO and plays a key part in leading&executing local employer branding strategy and supporting internal&external senior leadership communication while implementing internal communication initiatives aligned with global approaches and corporate communication teams. This role’s team is composed of one executive and one trainee in addition to the supporting agency teams.
What do you need for this role?
• Bachelor’s or Master’s degree in a relevant field (e.g., Communications, Marketing, Business Administration, Psychology, Sociology, or similar disciplines)
• 10+ years of experience in Employer Branding, Internal Communications, and/or broader HR roles with a strong focus on employee experience and communication
• Proven experience in developing and executing employer branding strategies aligned with global direction
• Ability to design employer branding campaigns across digital channels, social media, and talent attraction platforms
• Experience localizing global employer branding initiatives for the Türkiye and Central Asia market
• Proven experience in developing and executing integrated communication strategies
• Strong stakeholder management skills, including the ability to engage, influence, and manage communication activities for senior leadership
• Experience in agency management (creative, event, digital, production)
• Strong project management skills with the ability to manage multiple priorities and deadlines, collaborating closely with Türkiye and Kazakhstan teams
• Creativity, storytelling capability, and attention to detail
• Experience in FMCG is preferred
• Excellent command of English and Turkish, both written and spoken
• Mobility and flexibility to travel when needed
What will be your key deliverables?
• Define and lead the Employer Branding strategy, aligned with global guidelines and local talent priorities
• Develop and execute integrated communication plans that strengthen EVP and employee experience
• Plan and execute employee engagement activities and company-wide events (e.g., Coordinate Make Happy Be Happy Day for all locations in Türkiye)
• Create impactful content while managing and continuously improving internal communication channels (e.g., intranet, newsletters), ensuring consistent, engaging, and high‑quality employee communications across all touchpoints, including regular operational updates (e.g., assignment announcements, award communications, leadership messages)
• Lead internal & external campus programs, career events, and talent attraction initiatives, including agency coordination (e.g., talent competition programs, early-talent programs, MT programs)
• Partner closely with Corporate Communications, Marketing, and leadership teams -as well as Holding and Global Communications departments- to ensure fully aligned and consistent messaging
• Lead leadership communication processes, including town halls, key messages, and organizational announcements
• Track, analyze, and report communication and employer branding metrics, driving continuous improvement
• Ensure all communication reflects and reinforces company culture, values, and EVP
Our values
We bring happiness with every bite. It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we share the same values. These define who we are, how we interact, and get things done. How we deliver our purpose and keep bringing happiness to the world.
- Purpose-led… because we’re energized and guided by our promise to bring happiness with every bite.
- Agile… because we’re ever evolving, we never stand still, always improving for our customers and consumers.
- Collaborative… because we gain strength from operating as one pladis, winning and succeeding together.
- Resilient… because we’re persistent in the face of setbacks, quick to adapt, learn, and move forward.
- Positive… because we’re highly motivated, optimistic, courageous, and we inspire each other to be better.
Inclusion, diversity, and equity are an important part of who we are and what we stand for as an employer. They are central to everything we do and are reflected across our business. pladis brings together brands and people from around the globe – and this diversity is our great strength. Because we want everyone to bring their true, whole self to pladis. We value colleagues for their uniqueness – we all have a voice that’s heard and respected.
We’re an equal opportunity employer and believe in encouraging an inclusive environment where we celebrate the diversity of thinking and respect everyone’s distinctive qualities and perspectives.
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Title: Employer Branding & Internal Communication Manager
Company: Ülker
Location: Üsküdar, Istanbul, Türkiye
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