Overview

Director of Marketing Jobs in Grand Rapids, MI at Goodwin Recruiting

We are searching for a Hospitality professional that has a good understanding of marketing, with experience managing social media, graphic design and managing a company website.


Director of Marketing Benefits:

  • Competitive Base salary
  • 401K with company match
  • Generous Medical Insurance package / PTO and other great benefits


Director of Marketing Responsibilities:

  • Execute strategic marketing initiatives for multiple restaurant concepts
  • Reporting to the COO and collaborating with the leadership and operations team.
  • Develops and manages an annual marketing plan, marketing budget and detailed action plans to coincide with individual brand performance and company KPIs.
  • Develops and oversees social media strategies, ensures consistent engagement, and trains staff in best practices.
  • Ensures accuracy and relevance across all company websites.
  • Creates compelling visual content for promotional and operational needs, including menus, billboards, signage, business cards, LTO materials, and digital assets.
  • Works with vendors to develop high-quality video and photography content for advertising and social media.
  • Develops and participates in key events, grand openings, and promotional activities to enhance brand visibility.
  • Oversees fundraising programs, identifies opportunities, community partnerships.


Director of Marketing Qualifications:

  • Must have a sales-driven, solution-oriented mindset.
  • Experience in the hospitality or restaurant industry is preferred.
  • Bachelor’s degree in marketing, Advertising, Graphic Design, or a related field, or equivalent combination of experience and education.
  • Proven ability to meet strict deadlines while managing multiple projects simultaneously.
  • Strong analytical and decision-making skills with the ability to synthesize information quickly. Proficiency in major social media platforms and digital marketing tools.
  • Strong computer skills, including proficiency in MS Office and Google Suite.
  • Graphic Design Experience – Working knowledge of Adobe Illustrator, Photoshop, and other digital design tools.

Title: Director of Marketing

Company: Goodwin Recruiting

Location: Grand Rapids, MI

Category:

 

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