Overview
Director of Marketing Jobs in Grand Rapids, MI at Goodwin Recruiting
We are searching for a Hospitality professional that has a good understanding of marketing, with experience managing social media, graphic design and managing a company website.
Director of Marketing Benefits:
- Competitive Base salary
- 401K with company match
- Generous Medical Insurance package / PTO and other great benefits
Director of Marketing Responsibilities:
- Execute strategic marketing initiatives for multiple restaurant concepts
- Reporting to the COO and collaborating with the leadership and operations team.
- Develops and manages an annual marketing plan, marketing budget and detailed action plans to coincide with individual brand performance and company KPIs.
- Develops and oversees social media strategies, ensures consistent engagement, and trains staff in best practices.
- Ensures accuracy and relevance across all company websites.
- Creates compelling visual content for promotional and operational needs, including menus, billboards, signage, business cards, LTO materials, and digital assets.
- Works with vendors to develop high-quality video and photography content for advertising and social media.
- Develops and participates in key events, grand openings, and promotional activities to enhance brand visibility.
- Oversees fundraising programs, identifies opportunities, community partnerships.
Director of Marketing Qualifications:
- Must have a sales-driven, solution-oriented mindset.
- Experience in the hospitality or restaurant industry is preferred.
- Bachelor’s degree in marketing, Advertising, Graphic Design, or a related field, or equivalent combination of experience and education.
- Proven ability to meet strict deadlines while managing multiple projects simultaneously.
- Strong analytical and decision-making skills with the ability to synthesize information quickly. Proficiency in major social media platforms and digital marketing tools.
- Strong computer skills, including proficiency in MS Office and Google Suite.
- Graphic Design Experience – Working knowledge of Adobe Illustrator, Photoshop, and other digital design tools.
Title: Director of Marketing
Company: Goodwin Recruiting
Location: Grand Rapids, MI
Category: