Overview
Lead Creative Strategist Jobs in Latin America at Somewhere
Lead Creative Strategist (Performance Marketing)
Location: 100% Remote (Open to LATAM & South Africa)
Compensation: $2,000 – $3,000 USD per month (based on experience)
Contract Type: Independent Contractor Agreement
Role Overview
We are seeking a highly execution-focused Lead Creative Strategist who thrives at the intersection of performance marketing and content production. This is not a “big ideas only” role — you will be the engine behind the creative testing pipeline, transforming trends and data into high-converting scripts and optimized short-form content.
You will bridge media buying insights with hands-on creative direction, ensuring every asset is designed for retention, engagement, and measurable sales impact.
Key Responsibilities
- Trend Mining: Continuously analyze TikTok, Instagram Reels, and YouTube Shorts to identify emerging hooks, formats, and creative patterns before they peak.
- Scriptwriting & Storyboarding: Produce 20+ performance-driven hooks and scripts weekly for paid testing pipelines.
- Technical Creative Direction: Provide detailed, frame-by-frame feedback to video editors, improving pacing, retention, captions, transitions, and overall direct-response impact.
- Performance Feedback Loop: Collaborate closely with media buyers to analyze campaign results, identify winning and losing angles, and rapidly iterate new concepts.
- Pipeline Ownership: Manage the creative workflow from ideation through production and handoff to the media buying team.
What Success Looks Like
- High volume of structured creative tests launched consistently each month.
- Clear understanding of why certain creatives win — and documented learnings applied to future tests.
- Improved performance metrics (CTR, CVR, CPA, ROAS).
- Tight collaboration between creative and paid media teams.
- Assets delivered on time, on-brand, and optimized for platform performance.
Required Qualifications
- 3-5 years of experience in Performance Marketing or Creative Strategy.
- Strong understanding of direct-response marketing and conversion-driven content.
- Deep knowledge of TikTok and Meta platforms, including algorithm behavior and 9:16 creative best practices.
- Technical literacy in video editing tools (e.g., Adobe Premiere, CapCut) to provide actionable post-production feedback.
- Exceptional attention to detail and ownership mindset.
- Comfortable working in a fast-paced, fully remote environment.
Title: Lead Creative Strategist
Company: Somewhere
Location: Latin America
Category:
